SEO Best Practices using Web Content Management
Morgan Griffith, Marketing Director and Brent Arrington, Services Developer, Hannon Hill
Hannon Hill's Marketing Director, Morgan Griffith and Services Developer, Brent Arrington explore best practices for search engine optimization (SEO) using the Cascade Server web content management system. Topics covered include steps to improve current SEO efforts and best practices for content naming, construction, and maintenance. This session also delves into metadata and how to use it for SEO, as well as how to create a strong sitemap for search engines to crawl. Morgan and Brent also talk further about link management, content validation, and the use of Asset Factory plug-ins to maintain SEO efforts automatically.