Joel Dixon works across a variety of markets to provide solutions for the exploding web content management needs of organizations worldwide. He is responsible for sourcing new business opportunities as well as communicating the message of Hannon Hill's content management system Cascade Server.
Prior to joining the Hannon Hill team, Joel worked in sales and marketing management within the financial services and home improvement industries. He has traveled extensively overseas in Asia, Europe and Africa including 3 months studying Mandarin Chinese in mainland China.
Joel graduated from Stanford University with a B.S. in Symbolic Systems/Human-Computer Interaction. He was born in Redlands, California but raised in Atlanta, Georgia BT (Before Traffic). He has laid back west coast sensibilities with a southern gentleman mentality.
Words to live by: "Don't ask what the world needs. Find out what makes you come alive and just do that. Because what the world needs is people who have come ALIVE!"
Recently I’ve read a number of articles related to purchasing a content management system (CMS), including a great blog post by Blaine Herman (See Advice from a Vendor when creating your RFP). Well, having just purchased a new home I recognized several basic principles that apply to the process of buying a CMS as well. Like buying a house, buying a CMS is a significant financial decision, which requires great care and involves a certain degree of apprehension and uncertainty.
However, I found that, while the process of searching for my home wasn’t easy (nothing worthwhile ever is), the more thorough and specific I was about what I wanted, the easier it was to narrow my search. It ended up not only saving time , but also allowed me to look at a larger percentage of properties that were actually good matches. So here are several tips for CMS purchasing or buying a home:
- Establish your price range – I considered homes only within a narrow price range and this immediately simplified my search list from tens of thousands to a hundred or so. Price should never be the sole decision-making metric for a CMS purchase, but having a budget for the project (license, support and services) allows you to save time and resources up front by qualifying which vendors you should even be considering.
- Determine the fundamentals of what you want – I compiled a complete list of features that I desired in a house (i.e. # of rooms and bathrooms, description of inside/outside, and proximity to various areas of the city). Of course, while the “trendy” features available in a home or CMS are constantly growing, the list should really be personalized for your organization because general trends don’t make happy business users. CMS features that appeal to your users, make their work easier and are easy to use make happy business users. There are many CMS Functionality Checklists so use them as starting points and then create your unique list based on the interests and needs of your users.
- Prioritize your List – I probably would still be deciding on which house to buy had I not prioritized this “wish” list. Most purchases require some give-and-take since it’s usually difficult to get all that you want, how you want, at the price you want. However, when you have to address CMS trade-offs, knowing the things that can’t be compromised on (and why) provides a great guiding light in making the final decision.
I have completed my journey to home ownership and am enjoying every minute in my new home. Your organization may be just beginning its CMS search, and while the process requires planning and patience, the benefits of a CMS-powered site is well worth the effort. If you need some good resources to assist in your planning check our white papers. Happy CMS-hunting!!