Hannon Hill - Enterprise Web Content Management

One of my favorite aspects about Cascade Server is the fact that it provides a level of automated quality control.  We've produced swarms of blogs and press releases over the years, and each new one produced reliably appears as structurally immaculate and clean as its predecessor.  Our authors need only to concern themselves with communicating thoughts and ideas while the system dutifully follows a simple blueprint to capture and assemble them for display.  

It's incredible how effective technologies like CSS and XHTML can be in maintaining brand consistency across thousands of pages when markup integrity remains intact.  Cascade affords site managers the ability to focus on achieving the website marketing goals that matter rather than meticulously ensuring the presence and proper nesting of integral DIV elements for an unforgiving CSS.  Furthermore, the aforementioned "blueprint" above is an often unrecognized manifestation of our goal to make sure that the CMS developers in charge of customizing the tool don't need a software engineering degree to harness Cascade's quality control capabilities.  Rather, they can feel right at home with utilizing the same W3C XML technologies that have become the cornerstone of the web.

I've pitched this value proposition to prospects and new customers for a long time now, and it's cool to see that it's a message that hasn't become lost in an increasingly commoditized industry.  Sure, there are literally thousands of CMS products out there who offer the means to automate XHTML output for content authors.  But it makes me proud to see how elegantly Cascade still delivers a solution that is powerful enough to produce high-quality content output for a Sun Java portal in two dozen languages yet gets out of the way of the marketing and communications professionals who need to make changes quickly and move on to their next task.