SEO Tips
Friday, April 23rd, 2010 at 10:45am -- David Cummings
As the importance of search engine optimization (SEO) and rankings continues to rise across organizations of almost every description, keep in mind some best practices in order to maximize your results. Improving your PageRank is no small feat regardless of your organization size, so here are some SEO tips to follow:
• Do the basics like use the keywords in the title, main heading (h1), URL, and page content
• Arrange the site hierarchy with the most relevant pages at the top and less important pages in sub-folders
• Be selective about what gets linked to from the homepage as that’s the most important page on the site
• Work hard at earning inbound links from other sites to your site
• Write for humans and not search engines
These tips are pretty straightforward, but it is amazing how many sites don’t do the basics. With these tips in mind, the most important thing is to publish high quality, fresh content on a regular basis.
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