The Five F's of Web Content

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Monday, March 29th, 2010 at 1:00pm -- David CummingsBookmark and Share

For organizations looking to raise their profile and improve their web presence, one of most important marketing tactics is to generate traffic from search engines. While links to your site from other sites are a powerful driver for ranking well in search engines, it is important not to overlook the need to have high-quality content. Web content is powerful in building the brand image you wish to project.  For this reason, be sure to keep in mind the five F's of web content:

• Frequent – New content should be published on a regular basis at least once a week if not several times per week. Getting into a good publishing rhythm, and sticking with it, is critical to building momentum as it takes a significant amount of time for the web traffic to build.
• Fun – Web content, especially blog content, is better served in a fun and personal manner. Engaging readers with content presented in a conversational tone serves as a way to connect without becoming too formal. 
• Facts – People like facts, figures, and statistics to make the content more interesting.  Hard data helps make your point while providing memorable information like a few compelling numbers that will stick in the reader's mind. 
• Food for Thought – Don't be afraid to take an unusual stand or position that is likely to make someone think twice about it. Good food for thought is unpredictable and unique.  Most importantly, it will give people a reason to subscribe or comeback to the site.
• Fans and Followers – Look for ways to stay in touch with your fans and followers through RSS, Facebook, Twitter, and any other networks they use on a regular basis. Promoting your content through social media sites expands your reach beyond the limited access of your own site.

As organizations of all descriptions strive to strengthen their web presence, I urge you to start (and continue) writing strong content. You won’t regret it.

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