User Conference Takeaways

Thursday, September 22nd, 2011 at 10:00am -- Kat Liendgens

I would like to thank all of our customers who were able to attend this year’s Cascade Server User Conference. We hope that you learned a lot, had fun, and are excited about what’s on the horizon for Cascade Server. We can certainly answer “yes” to all the above. The Hannon Hill team enjoyed talking to you, listening to your feedback, and watching such a great variety of presentations. For those of you who couldn’t make it, you missed out, but we will make the videos available in a little bit, and we hope that you’ll be able to be part of next year’s event.
Here are some takeaways:
  • Cascade 7 excitement is growing. As soon as Bradley Wagner started presenting the product road map, we got solid validation that we are on the right track with Cascade Server. Thank you for all the positive--and entertaining--tweets, and for your feedback after our road map presentation.
  • Spectate can alleviate pain points. As we discussed, social analytics and ROI calculations are a challenge for most organizations who are incorporating social media into their marketing campaigns. Our new web marketing tool, Spectate, was very well received, and the demo sessions were “sold out”.  More information on this topic coming soon.
  • Twitter is an awesome communication tool. Getting feedback in real time is priceless. #csuc11 was used generously, and it was great to see that our customers used it to share ideas, to give kudos, and to coordinate social events. Take a look at the hashtag archive if you missed any of the action.
  • The Cascade community is stronger than ever. We’re a social bunch at Hannon Hill, and we love spending time with our customers, which is why the User Conference is a big highlight for us. We also realized that our user community is getting stronger than ever. Our customers all over North America know and help each other, and conference veterans made some of the newbies feel welcome--thank you for that! We also had an informal meetup between our attending Canadian clients as well as a whole lot of mingling at our Welcome Reception and Networking Social. Here are some photos from the conference. Please share any others that you took this week.
  • The Georgia Tech Global Learning Center is a great venue for technology conferences. From a location and technology perspective, we couldn’t have chosen a better venue than the Georgia Tech Conference Center. The staff were extremely helpful, the wireless connection was flawless, the setting was both high tech and comfortable. Thanks to its convenient location in Midtown Atlanta, there was no shortage of things to do outside of the conference. Thank you to the staff at the conference center and at the Georgia Tech Hotel and Renaissance Hotel.
  • “The Cassies are no laughing matter.” (Chris Armistead) This year, we held our first annual Cassies Awards. The competition was fierce, and some of our customers really pulled out all the stops in order to get a competitive advantage to win one of those highly desirable trophies. I’d like to thank everybody who voted and congratulate the winners once more.
  • The third conference track was a hit. In addition to the standard two tracks that we have always offered at our conference, we decided to also provide consulting, training, a user experience focus group, product demos, and breakout sessions. Thank you to everybody who participated.
  • Our customers love to give us their feedback. The crowded consulting tables, the UX focus group, and the twitter stream proved that you trust us to take your feedback seriously. In order to help us make sure the 2012 User Conference tops the 2011 one, please take our short post-conference survey.
We would love to hear from our participants. What were your takeaways? What was your favorite part of the conference?

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