Greetings from EDUCAUSE

Thursday, October 20th, 2011 at 11:00am -- Kat LiendgensBookmark and Share


Greetings from Philadelphia, where we’re currently participating in the EDUCAUSE conference. As always, it’s a pleasure to meet up again with so many of our wonderful customers and to have the opportunity to discuss Cascade Server’s features and benefits with new prospects. For those of you who were not able to make it to this year’s User Conference, please stop our booth (#1357) if you haven’t already, so that we can fill you in on our product road map. EDUCAUSE is such an impressive conference - kudos to everybody involved for a job well done! Here are some of my take-aways thus far:

  • Great breadth of exhibitors. I’ve been really impressed with the variety of vendors representing at the conference. In addition to “the usual suspects”, such as CMS providers and online learning companies, you’ll find every major and every niche technology sector you can image. It’s also nice to see that all sizes of companies are represented, including start-ups. The networking opportunities have been fantastic thus far.
  • Focus on social channels and mobile sites. It’s clear that social and mobile technologies are taking higher education by storm. Whether it’s social media integrations, video sharing or conferencing - this year’s theme seems to be all about collaboration and allowing students, staff, and other stakeholders to access and share information on the go.
  • Much interest in Spectate. As you may know, we offer an all-in-one web marketing solution called Spectate, which allows organizations to improve their SEO, optimize website performance, manage and measure their social media campaigns, and create email campaigns and nurture programs, among other things. I am pleased to see that we made the right decision in developing this tool, as it alleviates a lot of pain points for higher education organizations. If you’re a Cascade customer, Spectate is free. If you’re not a Cascade customer, no problem. Just come see us and we’ll be happy to discuss the product and some of the attractive pricing options (Don’t worry, we won’t lock you into a long-term contract).
  • Everybody likes to play Mind Flex. Got what it takes to beat one of us at Mind Flex? Stop by our booth and play with us and against us to win cool prizes (maybe even the game itself!). Yes, the head gear may look a little geeky, but we’re not known to be vain. Chris Armistead and Blaine Herman are both incredibly competitive, so if you’ve got what it takes, please come on over and challenge them to a match.
 
We’re really enjoying ourselves here in Philadelphia, and are looking forward to our final day. Next week, we’ll be at HighEdWeb in Austin - hope to see you there!

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