InterLab 2011
Friday, October 28th, 2011 at 10:00am -- Kat Liendgens
The Hannon Hill team had an amazing time at both EDUCAUSE and HighEdWeb, but believe it or not, we have another conference coming up. Blaine Herman, our VP of Sales, and I are excited to be attending InterLab 2011 in beautiful Golden, Colorado, next week. InterLab, which is hosted by the National Renewal Energy Laboratory, is an annual workshop in which web professionals in the Department of Energy complex get together to network, collectively strategize, and learn. This will be Hannon Hill’s second time representing at InterLab, and we’re proud to be sponsors of the conference again.
On Tuesday afternoon, I will give a presentation on Content Strategy Considerations for Government Agencies. Having worked in the public sector for several years, this is a topic that’s near and dear to my heart. Some of the things that we will discuss include:
- Content Strategy - What is it, why do we need it, and how do we develop it? What exactly does a content strategy entail? How does having a content strategy benefit your government organization? Which steps are typically involved in implementing an effective strategy?
- Analytics - What do we really need to measure? There is no shortage of information when it comes to web analytics and social analytics, but how do you identify the most important data points? How do you set your goals and measure your progress? How do you act on your analytics data?
- Agility - What does it mean? The concept of agile marketing and communications is gaining momentum, not just in the B2C world, but also in government and education. How can government agencies implement and benefit from an agile approach? Are agility and strategy mutually exclusive?
- Social Media - How do we leverage it? What are the most prominent challenges that government agencies are facing with regard to social media? How can those challenges be overcome? How can social media be used to support your overall content strategy and your organization’s mission?
I look forward to catching up with our existing clients who will be at the conference (Brookhaven, Sandia and Los Alamos), getting to know other technology professionals, and visiting one of my favorites states. And for those of you who have been following our tweets, pics, and videos about our Mind Flex competition (check out the video), rest assured that we will bring the game to InterLab as well. We’re not afraid of a good challenge, and can’t wait to hear what some of the brightest minds in the country have to say about it.
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