Web Marketing Tactics (w/ Live Site Reviews)
Mark Dirks, CEO and Brad Henry, Web Marketing Services Manager, Beacon Technologies
During this session, you will get solid information and guidance on how to get more from your website through proven web marketing tactics. Beacon Technologies has provided web marketing services for the last 11 years and is one of only a handful of companies selected by Google as an Authorized Consultant for Google Analytics. Their web marketing client list includes The Princeton Review (MA) Bassett Furniture (VA), Wake Forest University (NC), Trailways (VA), Woodworker Supply (WY), American University of Antigua (NY), New Jersey Natural Gas (NJ), Duke Energy (NC), SITA Corporation (GA), University of Pennsylvania (PA), Burton & Burton (GA), Brooklyn Law School (NY) and many others. The first part of this session will be led by Mark Dirks, Beacon’s CEO, who will provide insights and recommendations to improve your SEO, PPC and Social Media marketing strategies, with emphasis on websites that are built using Cascade Server CMS. Following this overview, Brad Henry, Beacon’s Web Marketing Services Manager, will conduct live reviews of attendee websites. This is always a lively and well-attended session as it is meant to be a forum for members of the audience to ask questions and learn about web marketing tactics that they can take away and apply to their own websites to increase traffic, registrations, leads, revenue and other important business functions.