ATLANTA - SEPTEMBER 26, 2006 - Hannon Hill Corporation, makers of Web content management solutions, today announced survey results revealing only 14 percent of America's Best Colleges ranked by US News & World Report are compliant with HTML/XHTML Web standards recommended by the World Wide Web Consortium (W3C). The key benefits to maintaining a W3C standards-compliant Web site include having better accessibility for a wide range of disabled users and improved search engine rankings.
"Given that standardized tests like the SAT and GRE are major evaluation criteria American colleges depend on for selection processes, it only works to their benefit to apply standardized practices to official college Web sites," said David Cummings, founder and CEO, Hannon Hill Corporation. "By upholding W3C Web site standards, colleges take the same approach to making a Web site accessible as they would to making physical walkways and structures accessible to persons with disabilities. And to understand how these guidelines aid accessibility, it's important to understand how individuals with disabilities might interact with the Web."
For example, people with little or no sight must rely on electronic readers to read Web pages to them. Those with severe myopia may use screen magnifiers or text enlarging browser settings. Color defected individuals will miss the nuances communicated by color and must look for other indications which convey the same meaning. People with decreased motor skills generally rely on keyboard shortcuts for navigation. What all these individuals have in common is that they must rely on assistive technology to help them navigate the Web and find the information they need.
University of California, Davis is one school that maintains Web standards. "At UC Davis it's our mission to share widely the fruits of our teaching and research, and we feel very strongly that everyone deserves access to those resources," said Craig Farris, Webmaster. "Our challenge, at this large decentralized university, is to encourage and support everyone's compliance with accessibility regulations."
The W3C is an international consortium that develops Web standards and guidelines to ensure long-term growth for the Web. The Web Accessibility Initiative (WAI) was developed by the W3C in an effort to improve the accessibility of the World Wide Web especially, but not only, for people with disabilities. The WAI has developed a number of guidelines that helps to make Web sites more accessible, especially from the view of physically disabled people.
WAI was recently appointed to the Advisory Committee for the revision of U.S. Section 255 guidelines and Section 508 standards, which include Web accessibility. In addition to following best-recommended practices, being compliant with W3C standards helps colleges to stay current with federal government requirements under Section 508.
"To a large degree, improving a Web site's accessibility is not geared toward directly assisting the disabled visitor, but toward helping these various technologies better read the site. Conveniently, many of the techniques that make a Web site easier to access for assistive technologies are the same techniques that make it more attractive to search engines, and therefore improve a site's rating," said Cummings.
Web Content Management solutions (WCM), such as Hannon Hill's Cascade Server, can aid in this process by providing automatic checkers to ensure that all content managed with the solution is valid XHTML/XML, and adheres to the requirements for accessible content. One way colleges can ensure their sites comply with the standards set forth by WAI is to select a WCM solution that automatically checks for compliance. For example, with the click of a button, Cascade Server will check Web content for compliance, and alert users to any potential errors.
Hannon Hill also surveyed America's Best Hospitals ranked by US News & World Report and found that 99 percent are not compliant with HTML/XHTML Web standards recommended by the W3C.
For more information about the Hannon Hill surveys for higher education organizations and hospitals, please download the free white paper at www.hannonhill.com. Hannon Hill (booth #1606) will also be offering colleges and universities studied in the survey a report card grading their Web standards compliance at the upcoming EDUCAUSE 2006 conference, October 9-12 in Dallas, Texas.
For more information on accessibility Web standards recommended by the WAI, please visit www.w3.org/WAI.
Introduction: Web Standards & Higher Education Websites
The World Wide Web Consortium (W3C) offers a universally agreed-upon standard for web standards. These standards are in place to:
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ensure a consistent user experience regardless of the browser being used;
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improve the accuracy of search engines;
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pave the way for new web-based technologies; and
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allow equal access to persons with disabilities.
Higher education is known for being technologically forward thinking and universities are typically among the first to adopt technological standards. The W3C itself is based at Massachusetts Institute of Technology (MIT).
Motivation for the Survey: Web Content Management Provider Evaluates Top Higher Education Sites
Because a growing number of higher education institutions are moving to content management systems to maintain their websites, and because content management systems are a great way to automate standards compliance, Hannon Hill Corporation undertook an evaluation of the top colleges and universities in the nation to discover how strongly W3C standards are being adhered to.
>> The results were surprisingly disappointing. Despite widespread awareness and acceptance of the standards, fewer than 14% of the top schools as listed in US News and World Report are standards compliant.
Key Findings from the Study:
Of the top 124 colleges and universities tested, very few passed.
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17 schools passed the W3C test for valid HTML/XHTML; the remaining non-valid homepages averaged 45 errors each.
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32% or 40 schools had an RSS feed on their home page, but only 12% or 15 schools made use of Podcasts on the homepage.
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Search boxes were popular, appearing on the homepages of 104 schools, or 83%
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Calendars were also readily available, with 118 (95%) schools providing a link from the homepage.
Background: Accessibility Compliance & Web Standards
The Web Accessibility Initiative (WAI) was developed by the W3C in an effort to improve the accessibility of the World Wide Web especially, but not only, for people with disabilities.
The W3C was founded in 1994 to advance the Web. It is responsible for the development of uniform protocols to assure the interoperability of the Web. The WAI, part of the W3C, has developed a number of guidelines that can help to make websites more accessible, especially from the view of physically disabled people.
Although the WAI simply offers guidelines and encouragement for organizations and businesses that wish to make their sites accessible, many government organizations throughout the world have established similar guidelines that must be adhered to.
When the US Federal Rehabilitation Act was amended in 1998, Congress declared that Federal agencies must give disabled employees and members of the public access to information that is comparable to the access available to others.
Benefits of Web Standards Compliance: Making a website W3C standards compliant offers numerous practical benefits, sets a great example, and presents no design restrictions. Paying attention to these standards also paves the way for creating and maintaining an accessible site – a concept that will continue to grow in importance.
How to Be Standards Compliant: First, a website must have a declared doctype and root element which define the (X)HTML standards schema to which they should adhere. The W3C has defined standards for well-formed (X)HTML for all recognized doctypes. Websites with no doctype or root element, or websites that do not conform to the standards for their doctype are considered not valid (X)HTML, and may have difficulty rendering on different browsers and platforms.
Methodology Undertaken for Survey Research
Criteria: Using the U.S. News and World Report ranking of top liberal arts colleges for 2006, college and university homepages were put through a series of tests to determine their ease of use, and compliance with established standards.
Time Spent & Dated Results: Over 30 hours were spent testing and collecting data on this project. Because of the fluid nature of the Internet, Hannon Hill realizes that a problem on the day of the test may be resolved the next day. To ensure the accuracy of its tests, Hannon Hill saved a copy of each homepage and recorded the date and time for each test.
Other Factors: In addition to the evaluation for W3C standards, Hannon Hill also checked for basic usability by looking for items such as search boxes, calendars, and RSS feeds locatable on the home page.
Evaluation Tool and W3C Compliance: The school's URL for the homepage was tested on the W3C Markup Validation Service, which is made available at this link: http://validator.w3.org/check?uri=http%3A%2F%2Fwww.w3.org%2F.
If the school did not pass the validation, then the number of errors was recorded. Each page showing the results of the test for each school was then saved for future reference.
RSS Feed: A school was determined to have an RSS feed if there was a link from the homepage or if there was a link from the main news page. (A link indicating XML is also considered an RSS feed). To help discover RSS feeds, the Firefox extension Sage finder tool was used.
Podcast: A school was determined to have podcasts if there was a link from the homepage or from the main news.
Calendar: While nearly all schools have calendars, the check was if there was a link directly from the homepage to the university/events calendar or to a page where the user could chose which type of calendar they were looking for (event calendar, academic calendar, master calendar, etc.).
Search: While nearly all schools have either a search box or button somewhere on the website, Hannon Hill checked to see if there was an actual search box on the homepage that would prevent users from having to open a new page to search the site.
Copyright Date: The school's homepage was examined for a current copyright date. If a copyright date was not listed, it was assumed to be current.
Additional Resources
Hannon Hill white paper, “Maintaining an Accessible Website"
Web Accessibility Initiative (WAI)
Website: www.w3.org/WAI/
American Association of People with Disabilities (AAPD)
Website: www.aapd-dc.org
“Dive Into Accessibility- 30 days to a more accessible web site”
Website:www.diveintoaccessibility.org/
Rehabilitation Engineering & Assistive Technology Society of North America (RESNA)
Website: http://www.resna.org/