Marketing Specialist


Our business is content. Our passion is content. And we’re seeking a dynamic Marketing Specialist who shares the same enthusiasm and love for it as we do. Our ideal candidate is a strategic, results-oriented, self-starting, creative, story-telling marketing professional ready to assist our sales team in reaching their goals.

Duties and Responsibilities

  • Drive sales and marketing alignment by developing, executing, and optimizing programs that support strong lead generation and improve lead quality
  • Manage marketing automation campaigns, marketing technology stack, database health, list segmentation, and SEO and SEM efforts
  • Lead sales enablement by developing compelling content such as blog posts, white papers, monthly newsletters, social media content, press releases, and more
  • Evaluate the impact of marketing programs in achieving objectives, including impact on volume of demo requests and sales bookings
  • Manage RFP process and provide support for sales team
  • Assist with planning and execution of Hannon Hill’s User Conference(s)
  • Increase attendance to Hannon Hill’s User Conference(s) via email promotion, direct mail, tele campaigns, and other event recruitment activities
  • Represent the company at industry-specific conferences and events

Qualifications

  • BA, BS or MS in marketing, communications, or related field
  • 2-4 years of B2B or B2C lead generation / demand generation experience
  • Strong knowledge of marketing automation, CRM, and other sales and marketing software programs (Pardot preferred)
  • Demonstrated ability to collaborate across teams and execute omni-channel marketing programs
  • Aptitude and passion for technology, software products, and web trends
  • Working knowledge of Google Suite and Adobe Creative Suite software
  • Self-starting, positive, and results-oriented
  • Superior verbal and written communication skills

Hannon Hill Corporation

3423 Piedmont Road NE, Suite 520
Atlanta, GA 30305

Phone: 678.904.6900
Toll Free: 1.800.407.3540
Fax: 678.904.6901

info@hannonhill.com

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