Create Better Experiences for All Students Using Cascade CMS

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By Patrice Meadows — Feb 8, 2018 11:00 AM

Blog post banner image that highlights different ways that Cascade CMS helps users reach various types of targets.

The need to tailor marketing campaigns and messages to specific audiences isn’t new, but it can be difficult without the right tools. Lucky for you, Cascade CMS includes various features to help you deliver better experiences for all of kinds of students.

Here are three ways you can use Cascade CMS to create more meaningful experiences for various kinds of students.

Students with disabilities

Accessibility is essential, on and offline, not only because of the recent enforcement of web accessibility mandates but simply because it’s right. Nearly 1 in 5 Americans has some sort of disability, so planning programs and services with them in mind makes sense.

Putting accessibility at the forefront of your digital strategy makes for better user experience overall. We’re committed to building tools and features that make creating and maintaining accessible websites easy and simple. Here are a couple of ways that Cascade CMS helps users spot accessibility issues.

  • Built-in Accessibility Checker: reviews page content for WCAG 2.0 Level A, AA, and AAA compliance
  • Siteimprove Plugin: brings Siteimprove Platform data into Cascade CMS so users can quickly fix accessibility issues as they add or update content

Animated image that demonstrates how to use the Siteimprove plugin in Cascade CMS

Non-traditional students

Most content on college sites is laser-focused on the needs of recent high school grads. While they’re certainly an important demographic, they’re not the only ones furthering their education.

Non-traditional students, those 25 and older seeking a post-secondary degree, are an underserved demographic with needs that marketers can address using targeted content. With Cascade CMS, not only can you use our flexible templating model to structure your sites or pages to directly engage non-traditional students, you can also add forms to learn more about prospects so you can start to deliver tailored content.

Several of our clients use our suite of products to facilitate customized digital experiences. Our friends at Cuyahoga Community College use buyer personas to tailor site content to visitor’s needs and interests. Three of the five main sections on their homepage speak directly to adult learners seeking either to enrich their knowledge with individual classes or further their career by enrolling in certificate or degree programs.

Students offline

So far we’ve covered how Cascade CMS helps teams improve students experiences online, but what happens when they’re not online? Much of how students perceive your organization is based on events that occur outside of your website.

Cascade CMS offers an incredible way to reach, communicate, and connect with them no matter where they are. Thanks to Cascade’s unique ability to publish site content in various formats, users can truly create once and publish strategically (COPS).

The COPS model allows teams to increase the ROI of content they produce. With Cascade CMS, teams can distribute information to any number of platforms throughout their ecosystem. With a few quick clicks, content can be pushed to digital signs, kiosks, mobile applications, or even wearable technologies. The options are endless. 

Auburn University’s College of Science and Mathematics uses Cascade CMS to push messages to digital signs throughout their organization. In fact, Multimedia Specialist, Phillip Coxwell, shared how he used Cascade CMS to transform their outdated system with virtually no budget at 2017’s Cascade User Conference.