There’s no question that your current and prospective students are the most technically savvy cohort in history. And, as a result, your audience’s expectations of your website and other digital channels are much higher than they’ve ever been. People simply expect a personalized experience everywhere - including on a higher ed website.
But how do you develop a custom content strategy for each persona, let alone for specific individuals? The good news is that there are plenty of low hanging fruit when it comes to delivering custom, targeted content to the right people at the right time.
Join us on Tuesday, December 3 for a webinar highlighting the importance of content personalization in higher education and showcasing examples of targeted content delivery that require no development skills or laborious copywriting to create.
Webinar Title: Content Personalization: The Low-Hanging Fruit
Date: Tuesday, December 3
Time: 2:00pm EST
Audience: Marketing Professionals, Content Contributors, Web Developers
Presenter: Kat Liendgens, Hannon Hill CEO
What We'll Cover: Examples of both implicit and explicit personalization to demonstrate how customization can lead to more engagement, better conversion rates, and more applications.