# Google Analytics Connector

> Set up the Google Analytics Connector so traffic figures from a Google Analytics 4 property appear on Sites, pages, files, and folders in Cascade CMS.

URL: https://www.hannonhill.com/cascadecms/latest/articles/cascade-administration/connectors/analytics/how-to-set-up-a-google-analytics-connector.html
category: Cascade Administration
article-type: how-to
content-kind: article
release-availability: all
tags: connectors
updated: 2026-10-06

## Overview

The Google Analytics Connector syncs data from your Google Analytics account with Cascade CMS to provide users with basic analytics information for Sites, Pages, Files, and Folders. Site analytics data is available through a [Dashboard widget](https://www.hannonhill.com/cascadecms/latest/articles/cascade-basics/the-dashboard.html), the Google Analytics Statistics report, and by viewing **More > Analytics** when viewing any of the Site, Page, File, or Folder asset types.

## Creating a Google Analytics Connector

To create a Google Analytics Connector:

1. Navigate to **Manage Site** > **Connectors**.
1. Navigate to the container in which the new Connector will be stored, or create a new container using **Add** > **Container**.
1. Click **Add** > **Connector**.
1. Select **Google Analytics** and then click **Choose**.
    - If your selected site already has a Google Analytics Connector, you won't be able to add another unless you delete the existing Connector first.
1. In the **Name** field, enter the name for your Connector.
1. In the **Parent Container** field, select a container for your Connector, if desired.
1. In the **View/Property ID** field enter the View/Property ID of the profile you wish to pull data from in Google Analytics.

> **Note:**    For Google Analytics 4, the **Property ID** is found in **Admin > Property Settings > Property Details**.

1. Optionally, enter a value for the **Base Path** field.
    - The Base Path is a path segment that is removed from URLs imported from Google Analytics to help Cascade determine which asset corresponds to a particular URL.
    - An example of when the Base Path could be used is when a site in Cascade corresponds to a sub-folder off of a particular domain. For instance, an athletics-oriented site might be published to www.myuniversity.edu/athletics. In Cascade, there is no "athletics" folder because it is represented by a site. The URLs coming from Google Analytics, however, look like "/athletics/index.html". In order for Cascade to be able to match the URL to a particular page inside Cascade, it would need to know that "/athletics" should be removed from the URL in order to successfully locate the matching Page "index".
1. Click **Submit**.

## Google Analytics 4 data points

With Google Analytics 4, the following data points will be available:

- Views
- Sessions
- Users
- Engagement Rate
- Average Engagement Time

## Verifying/Unverifying the Google Analytics Connector

To verify/unverify your Google Analytics Connector:

1. While viewing (but not editing) the Connector, click **Verify**.
1. A new link will appear that says **Click here to allow and "Verify" again**.
1. The link will open a new window/tab to Google to grant Cascade access to the Google Analytics account.
1. If you're not already logged in, enter the account credentials which have access to the profile.
1. Copy the authentication token presented to you: ![Google Analytics authorization confirmation page showing an Access Token field to copy into the Connector verification screen](https://www.hannonhill.com/cascadecms/latest/_files/images/cascade-administration/gaconnector-verify-token.png)
1. Now that a new access token for your Google Analytics connector has been generated, copy the token, go back to the Connector verification dialog, paste the token into the field and click the **Submit**.

Your Google Analytics connector is now enabled. To manually synchronize the analytics data, click the link labeled **Click to manually import analytics data**. Otherwise, no analytics data will be available until the next automatic synchronization which will occur at 1:30 am.