Create reusable audiences with Segments

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Apr 30, 2020

Segments are collections of visitors that match one or more rules that you define. For example, new or returning visitors, visitors in a particular geographic area, or visitors with specific explicit attributes. You can use and reuse Segments when personalizing visitor experiences such as with Smart Content or form submission actions.

viewing segment data

When personalizing content such as Smart Content or form submission actions, you can choose one or more of your existing Segments. You can also combine Segments with additional rules for greater flexibility.

personalization with segments

Read more about Segments in our knowledge base.