You don’t just want to better manage your content, you want to manage better content. That’s why we provide Spectate, our content marketing tool that integrates with Cascade CMS, free of charge to all of our Cascade customers.
But you don’t have to be a Cascade CMS customer to get your hands on Spectate. You can use it with any CMS.
Spectate allows you to be strategic about your content, track all of your content marketing efforts, analyze what works and what doesn’t, and automate tedious tasks. Most importantly, Spectate empowers you to convert anonymous visitors into leads and to track their behavior on your site.
Spectate’s features include, but are not limited to:
AnalyticsMonitor your website traffic by visitor, lead, or campaign. View inbound links, referral sources, and search terms. Quickly identify trends and understand what works and what doesn’t.
Visitor and Lead TrackingTrack individual visitors or leads and watch their behavior on your site. Set up alerts so your team can follow up with particular leads expeditiously and effectively.
Campaign ManagementHolistically track all of your related marketing efforts. Tag your actions with campaigns, so you can instantly see what yields the best results and the greatest ROI.
FormsCreate web forms within minutes. No programming required. Add validation, email autoresponders, completion alerts, and even progressive profiling.
A/B TestingTest variations of your content and your calls to action, so you can continue to optimize the effectiveness of your messaging.
Personalized Content DeliveryManage your email campaigns and drip programs and track the results.
Polls and SurveysManage your email campaigns and drip programs and track the results.
Email MarketingManage your email campaigns and drip programs and track the results.
"Spectate makes digital marketing analysis quick and easy to implement, with easy-to-understand tools that can take you from measuring visitor campaign traffic to tracking leads through form completion. With Spectate, we’ve been able to successful experiment with new approaches to recruitment of undergraduate and graduate students."
David Shipley, University of New Brunswick
"Spectate has been a reliable and robust communication tool for designing/managing forms and tracking lead information. Its flexibility has enabled us to collect crucial registration data, create auto responders and track user history. And yet, we are only scratching the surface of its lead generating capabilities."
Michael Duncan, Geneva College
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