A/B testing with Callouts
One of the great features about callouts is that you can juxtapose multiple images (or HTML snippets) against one another within a single callout and split test your audience. Spectate will track the number of impressions and clicks for you and give you a click-through rate so you can know which image or call-to-action performs most effectively.
To create an A/B test in Callouts (this is demonstrated using the Image + Link Content type, but the same method applies for HTML):
- Click "+ Create Callout"
- Give your callout a name and assign a Campaign.
- Use the green button under Content to add multiple Image + Link versions under the single callout name. There is no limit to how many versions you may test within a single callout.
- Input your images and links (each image and/or file may be unique, meaning it is easy to test either the image you are using or the Landing Page to which it directs).
- Click "Create"
Embed the code as normal, selecting "Embed Code" from the menu under the Callout name. The <span>
snippet should be placed where you want the callout to populate and the <script type="text/javascript">
should go at the end of that callout block.&
The callout variations will populate randomly each time the page (or post) loads. The impressions and clicks will be counted in Spectate.