6 Considerations for a Website Redesign

By Laura Rives — Thursday, November 19th, 2015 at 11:00am
6 Considerations for a Website Redesign

While an increasing number of companies opt for iterative website facelifts, there are still many businesses choosing to execute a completely new design. Let’s take a look at six things to think about when selecting a new design.

1. How does it support your blog?

Blogging is one of the most effective ways to publish fresh content - so make sure your new design optimally supports your blog. Does it make it easy to share posts on social media? Does it allow you to filter posts by category and keywords?

2. Does the homepage facilitate easy access to your most strategic content?

The homepage is your opportunity to make a strong statement, but it’s also one of the main access gates to your content. Choose a design that ensures your most strategic and most valuable assets are instantly accessible to your target audience.

3. How does the design lend itself to content mapping?

For content marketers, mapping visitor journeys is an important part of the job. Make sure that visitors never find themselves in a dead end, instead always able to travel through content in a meaningful manner. The next step should always be apparent.

4. Do you have the resources to truly leverage the design?

With so many amazing designs to choose from, it’s easy to get excited. But before you decide in favor of the snazziest one, ask yourself whether you have the resources to truly leverage it. For instance, the design you like may be very graphics-heavy, but do you have someone on your team who would be able to create graphics appropriate for your industry and products?

5. How is your current content going to be mapped to the new design?

Before you make any decision on a new design, audit your current content so that you have an inventory of keep / improve / eliminate. When you know which pages, videos, white papers, and images you want to keep, you can better determine how your new design will lend itself to organization.

6. Does the design enable you to showcase your company and appeal to your target audience?

Don’t choose a design based on flashiness or bells and whistles. Make sure that it’s an authentic representation of your company, your people, and your product. Most importantly, keep your target audience in mind.

What about you? What are some other things to think about when selecting a new design for your website?


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