9 Easy Tips for Creating Better Blog Titles

By Christy Hill — Tuesday, November 3rd, 2015 at 11:00am
9 Easy Tips for Creating Better Blog Titles

What’s in a name? That which we call a blog, by any other name would be the same, right?

Not necessarily.

Your blog’s title is your first (and best) chance to make an impression on potential readers. Upon seeing the title, your audience will have already made up their minds as to whether or not they’re going to read your post. “An average of 8 readers out of 10 will read a blog post title, while less than 3 out of the same 10 readers will read the rest of the article.” To increase your blog’s chances of being read, see our 9 tips for writing more effective blog titles below. Don’t let all your hard work go to waste!

1. Make Them Actionable

Give direction. A blog title that clearly states what the reader will gain by reading your post, or that outlines what their next steps should be, is likely to pull a reader in because they will know what to expect.

2. Be Creative

It’s important to write your blog title in a way that makes the subject easy to comprehend, but that doesn’t mean it should be boring and predictable. Use some more colorful or less frequently used words to grab a reader’s attention. A unique title will help your post stand out, and express that your blog has something special to say.

3. Use Keywords

Keywords should be treated like a spice, not an entree. Your title should contain 1-2 keywords, but if you go keyword-crazy, you’ll run the risk of turning your readers off, as well as hurting your SEO. Your formula might look something like: Number or Trigger word + Adjective + Keyword + Promise.

4. Keep It Short

You should aim to keep your titles under 10 words; some would even consider 6 words to be the perfect title length. The ideal title can be read with just a quick glance. Keep in mind, when you share your content on social networks like Twitter, your readers are being inundated with words, titles, and calls to action. If your blog title is too wordy or hard to read, a reader may assume your blog will be the same way.

5. Don’t Sacrifice Grammar

It’s easy to sacrifice grammar when you’re trying to keep your word count down and your keyword count up. Don’t allow this to happen! Most readers will immediately discredit a title or blog post with poor grammar. If you don’t show an understanding of basic grammar, how can they trust you to be an expert on your subject matter?

6. Play It by the Numbers

People love numbers in blog titles. The number is a promise. In this blog, for example, we promise to provide you with 9 tips for writing more effective blog titles. Numbers generally imply that takeaways will be listed or numbered, making them easily digestible if the reader doesn’t have time to read your whole

blog in one sitting.

7. Solve a Problem

There is a high probability that your target audience will share answers to common challenges. Tell them what problem your blog is going to solve, or how to figure out what solution they need the most, and watch your content spread across social networks.

8. Pay Attention to Trends

It’s never a wise idea to jump on every bandwagon, but selectively using current trends to promote content can re-engage your audience and add variety to your content. Doing an occasional “top 10,” “as told by gifs,” or “take this quiz to find out” blog can be a nice treat for your visitors and help attract new readers.

9. Avoid Hype

Your blog titles should be accurate and not make false promises (such as, promoting 10 tips, when you really only provide 5). And excessively hyping your regular content will leave readers feeling like you’re full of hot air. But, a little hype can help your best blogs reach wider audiences. Examples of titles that could be used to create some hype might include language such as “the one thing you need to know,” “the next big thing,” “what your competitors aren’t doing,” and “the best advice you’ll ever get.”

Writing effective blog titles takes practice, mindfulness, and a little creativity. Using analytics will take a lot of the guesswork out of the process. Track which of your blogs are performing the best, and through what channels. Shorter titles may fare better on Twitter while trendy blog titles might perform better on Facebook.

What about you? How do you experiment to right formula for creating your best blog titles?

 

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