CUC15 Session Spotlight: COPE

By Kat Liendgens — Tuesday, July 7th, 2015 at 9:30am

CUC15 Spotlight: COPE

One of the most talked about topics with regard to content management and content marketing is the concept of Create Once, Publish Everywhere (COPE). The idea is to to manage content in one place and publish it in as many different outputs to as many different platforms as needed. Cascade Server is an ideal tool to implement a COPE approach, so it’s no surprise that our customers are excited to present on the topic at the 2015 Cascade User Conference. Let’s take a look at some of the sessions that revolve around various aspects of COPE.

“Robbing from Peter - sharing content from the AS faculty directory with other web pages, using Cascade”

Lauri Francis, Webmaster and Cascade developer at Syracuse University's College of Arts and Sciences, has put together a highly informative presentation entitled “Robbing from Peter - sharing content from the AS faculty directory with other web pages, using Cascade”. The College of Arts and Sciences manages over 400 faculty profiles. In an effort to eliminate duplicate content, the web team embarked on a new project. Over the past year, they started leveraging content on directory pages to populate faculty lists in department and academic areas of our websites, using Cascade's page chooser. The team also extended the COPE approach to the Arts and Science’s News site. Users can manually add applicable news stories to faculty profile pages by using an asset chooser.

“5 Unbelievable Tricks to Help You COPE”

Eric Epps, Web Developer at Sauk Valley Community College, is not over-promising when naming his presentation “5 Unbelievable Tricks to Help You COPE”.  Eric will share an overview of his favorite techniques for applying COPE for both content and Formats. Eric will talk about content layering, which means starting with the data you already have and layering user-edited content on top. For instance, he pulls faculty schedule data as an XML feed from Banner and then allows faculty members to update their own information for richer profiles. Other tips that Eric will discuss include the Velocity Locator tool, Bricks and shortcodes, and XSL page transforms.

“Users in Unison: Optimize Cascade Server Setup for Global Updates and Multiple User Types”

Tracy Dirks, CIO/SVP Web Development Services at Beacon Technologies, will host a session entitled “Users in Unison: Optimize Cascade Server Setup for Global Updates and Multiple User Types”. She will outline techniques that will help simplify the user experience in the system for developers, administrators, and content contributors. Tracy will explain a two-step process: 1. setting up sites for technical users to contain developer assets, global files, and administrator content such as header, footer and navigation include files and 2. segregating logical content sections of the website into separate Cascade sites. As a result of this set-up, technical users can publish content across multiple sites, while contributors can publish their content without the fear of releasing unintended global site changes.

Please note that the abovementioned presentations are not the only sessions that will talk about COPE. There will be several others that touch on the subject matter, so if you’re serious about implementing a COPE approach to your content and to reap its benefits, be sure to participate in one or all of the sessions.

What about you? Have you started implementing a COPE approach to content management? We’d love to hear about it. Please use the comments section below.

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