Upcoming Webinar: The Formula for Education Website Navigation

Thursday, April 9th, 2015 at 9:00am
Upcoming Webinar: The Formula for Education Website Navigation
Education Website Navigation Strategies: It Starts With the Math

Bart Caylor and his company, Caylor Solutions, are passionate about simplicity and education website navigation strategies that work; it has been something that they have always pushed in all the websites they have ever worked on. Caylor feels that a website that is easy to use will be one that will be used.

Studies prove that out: the recent Uversity/Chegg study of prospective students found that nearly 79% of students would remove a college from their list of considerations if they couldn’t find the information that they were looking for. Yikes!

Caylor Solutions has also been recognized for their passion about navigation. Their recent work on Franklin College (which resulted in a 22% increase in traditional admissions) was discussed on imageseven’s higher education marketing podcast earlier this year:

“[What I like:] Simplicity. It is not trying to be all things to all people, it is what it says it is, but it is very easy to navigate. It is lovely to get around whether you are a prospective parent, whether you are an existing student, whether you are interested in sport; whether you are interested in theatre, whatever it may be. Very easy.”

Every website needs to consider the navigation first and foremost. No matter how great the design might be, a website that does not function will not produce results.

Bart Caylor - President & Founder, Caylor Solutions

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives. After developing his first EDU website in 1997 for his alma mater, Caylor has worked with institutions of all sizes to increase the effectiveness of their marketing and communications, especially in the digital realm, while improving metrics in both enrollment and development.

Most of his client’s see enrollment growth after launching new websites: most recently Franklin College experienced a record-breaking 22% increase in matriculation. He has also served on the national cabinet of Anderson University’s $125 million dollar capital campaign advising on the use of digital and website media for the campaign’s success.

His goal is to partner with his clients to help them thrive by providing marketing and communication expertise and solutions as they face the challenges of an ever-changing landscape.

Bart lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

Webinar Details

The Formula for Education Website Navigation
Presented by: Bart Caylor - President & Founder, Caylor Solutions
Tuesday, April 28th at 2pm EST

Sign up today!


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3423 Piedmont Road NE, Suite 520
Atlanta, GA 30305

Phone: 678.904.6900
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Fax: 678.904.6901


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