Web & Beyond: Using Integrated Marketing to Grow Enrollment

By Kat Liendgens — Tuesday, June 23rd, 2015 at 9:40am

Webinar Alert: July 14th, 2015 at 2PM EDT

We were excited to welcome William Woods University as a new customer last year, after they decided to make the switch from their previous CMS. William Woods also realized that it was time for a complete overhaul of both their print and their web marketing, and brought Elliance on board to help accomplish this very ambitious project. William Woods was able to reap the benefits of the project almost instantly, so we thought that we would showcase this impressive success story in a webinar, which will be hosted by Elliance’s CEO, Abu Noaman.

Abu will discuss in detail how you can use your website to increase leads and conversion rates by making the website part of a strategic marketing plan that provides prospective students with the same, cohesive message everywhere. This webinar will show the processes used to garner results for William Woods University. First step: articulate the brand. Second step: Change from a fact-based message to a story-centered message. Third step: Celebrate the heroes among faculty and staff. Fourth step: Create website, landing pages, banner ads & print materials with the same look and message. Fifth step: Use social media and search marketing to drive traffic to the website.

This session will explain:

1. How to evaluate your current brand message.

2. How to decide which CMS system – open source, commercial or proprietary – is best for you.

3. How to migrate your content and keep your sanity.

4. Develop a realistic time frame for entire project from articulating the brand through final website design.

5. How to use social media to drive traffic to the website.

Register today for this highly informative and inspiring webinar!

About the speaker

As CEO of Elliance, Abu Noaman enjoys sharing his expertise with others and is a regular speaker at national conferences such as the American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb, NAGAP, and numerous others.

Named the eMarketer of the year in 2010 by the Business Marketing Association, he was a finalist for the Ernst & Young Entrepreneur of the Year, sponsored by USA Today and CNN and has served on the board of International Business Marketing Association. The Interactive Media Awards recognized his company as one of the Top 10 Agencies of 2008. In receiving this recognition, Elliance shared the spotlight with firms from London, New York and Miami.

Abu attended Cornell University on a full scholarship and graduated with a B.S. in Computer Science, and later earned an M.B.A in Entrepreneurship and Marketing from Carnegie Mellon University.

About Elliance

Elliance began over 17 years ago as a digital marketing company and has evolved into a full-service agency. Clients in the higher education, nonprofit, banking and other B-to-B sectors trust Elliance’s unique mix of business consultancy plus creativity to solve their complex marketing problems.  The company has earned national recognition for using an integrated marketing approach which combines branding, websites, mobile apps, search marketing, social media plus traditional marketing.

 

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