Using Spectate Forms in Higher Education
Forms are an excellent way for higher education institutions to interact with different segments of their target audience, including as prospective students, current students, parents, faculty, and donors, but they’re also an opportunity to provide superior customer service and to increase conversion rates. A conversion happens every time a visitor performs an action that you want them to perform, such as clicking on a call to action, making a donation, signing up for an Open House, or submitting an application. As you know, using Spectate and Cascade Server, creating a form and embedding it in your web page is so easy that non-technical users can do it within a couple of minutes. You can even add validation and progressive profiling (asking a different set of questions when a visitor returns), send email autoresponders, and create email nurture programs. In addition, once a visitor has filled out a form, Spectate tracks that individual, which will enable you to deliver more targeted content to them and to follow up with your prospective students and donors more effectively and expeditiously.
Let’s take a look at a handful of examples of how higher education is leveraging Spectate and Cascade to manage their web forms.
TAMUT uses Spectate form extensively on their website, including a freshmen registration form, faculty evaluation form, distinguished alumni nomination form, summer housing, library database training, student-Athlete advising feedback form, and, of course, the request more information form. In addition, you can request an appearance of ACE, the school’s mascot, at your upcoming event:
Geneva College also powers a multitude of forms in Spectate, such as forms to manage advisor applications, softball recruiting day registration, MBA information reception, parent contact information, and the Welcome Week.
Here’s a screenshot of the College’s Quest Trip Application form.
Macomb Community College
Macomb Community College can be considered one of the power users of Spectate, as the College is leveraging many of the tool’s modules in order to maximize the effectiveness of their marketing efforts.
The image below shows a Spectate Landing Page that contains a form. As you can see, this Landing Page is targeted at prospective students.
Reed College utilizes Spectate forms to allow visitors to subscribe to email notifications for upcoming events. Users can specify in which types of events they’re interested. The form also asks users to identify their affiliation with the school, which allows the College to identify each subscriber’s persona.
While Hill College makes extensive use of Spectate’s web analytics, the College also takes ample advantage of the Forms module and uses it for event sign-ups, application submissions, and newsletter submissions. Hill College also leverages Spectate forms for help requests. Here’s an example of a form that allows faculty and staff to request support for the College’s learning management system, Blackboard.
As you can see, there’s no limit to the types of forms that higher education institutions can create with Spectate.
What about you? What types of forms have you created?