Webinar Alert: Creating a Social Media Strategy that Works

By Kat Liendgens — Thursday, September 10th, 2015 at 9:00am
webinar alert: create a social media strategy

Thank you for all of the positive feedback that we’ve received with regard to our webinar series. It’s our goal to provide valuable content to the community and to help you become more strategic about your own content. That’s why so many of our sessions don’t revolve around our products at all.

We’re excited to announce our next webinar, which will take place on October 13, 2015 at 2PM EST. It will be hosted by Bart Caylor, Founder and President of Caylor Solutions. As the title of the session, “Creating a Social Media Strategy that Works”, indicates, Bart’s presentation focuses on the challenges when it comes to being more strategic (and, as a result, effective) with regard to social media.

Session description:

Most organizations do little more than amplify their press releases, events, and announcements on social media. Social Media has become simply a megaphone. Are you overwhelmed with how to effectively manage your social media channels? Are you confused on how to leverage social media to build leads and generate effective results for your organization?

This webinar will provide you the basics of creating a social media strategy for your institution:

o   Your Goals

o   Your Audience

o   Your Content

o   Your Cadence

About the presenter:

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives. After developing his first EDU website in 1997 for his alma mater, Caylor has worked with institutions of all sizes to increase the effectiveness of their marketing and communications, especially in the digital realm, while improving metrics in both enrollment and development.

Most of his client’s see enrollment growth after launching new websites: most recently Franklin College experienced a record-breaking 22% increase in matriculation. He has also served on the national cabinet of Anderson University’s $125 million dollar capital campaign advising on the use of digital and website media for the campaign’s success.

His goal is to partner with his clients to help them thrive by providing marketing and communication expertise and solutions as they face the challenges of an ever-changing landscape.

Bart lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

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info@hannonhill.com

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