Webinar Alert: Testing Content Effectiveness

By Kat Liendgens — Tuesday, July 7th, 2015 at 9:40am

Testing Content Effectiveness

We’ve received so much positive feedback on our webinars that we decided to host a summer series. Today we would like to invite you to another gem of a presentation. Melissa Beaver of NewCity Media will address one of the biggest challenges faced by marketers: testing the effectiveness of their web content.

You want to increase engagement on your site, but where do you begin? Those pesky users could be skipping right over the carefully crafted slideshow image suggested by your director and heading straight for a colored text box that's not even clickable.

Tools that track user behavior like CrazyEgg, UnBounce, UserTesting.com, and, of course, Google Analytics, can give you the real data you need to make strategic decisions, focus arguments, and optimize your site for the ways audiences are actually using it.

You'll learn ways to test that content is answering users’ questions, priming them for action, and making the right impression. Along the way, you’ll figure out how you can save time and resource and concentrate your efforts on content that has the most impact.

The webinar will take place on July 21st, 2015 at 2PM EDT. Sign up today!

About the speaker:

Melissa is Director of User Experience at NewCity. She loves peeling apart complex user interactions and uncovering unexpected nuances in the way they use technology. She came to the UX field by way of graduate studies in information science, human computer interaction, French, and musicology at Indiana University Bloomington, where she became fascinated in how music evolves structurally in response to cultural change.


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