Webinar Recording: Information Architecture Core Concepts, User Experience, and Best Practices

By Laura Rives — Thursday, December 3rd, 2015 at 11:00am

Webinar Recording: Information Architecture

“Our site needs to be easier to use.”

“I just want to be able to get to the things that are most important to me.”

“Nobody can find anything.”

Sound familiar?

These statements highlight just some of the common problems related to a website’s information architecture (IA). The way you organize, label, sequence, and group elements on your site — from the smallest files and paragraphs to pages and entire microsites — is managed through information architecture. The better your site’s IA, the easier it is for visitors to find information and engage with your institution.

In this session, mStoner strategist Fran Zablocki walks you through the core organizational schema and structures that are used in information architecture, how IA fits into the larger realm of user experience, and how to improve your IA work on campus — along with great examples of higher education IA best practice.

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