Webinar Recording: Testing Content Effectiveness

By Kat Liendgens — Thursday, July 30th, 2015 at 9:30am

Webinar Recording

Thank you to everyone who attended our recent webinar on Testing Content Effectiveness, presented by Melissa Beaver of NewCity Media. We’ve received multiple requests to make the presentation available, and your wish is our command.

According to the 2015 B2C Content Marketing Report, measuring the effectiveness of your marketing efforts is a significant challenge for the majority of organizations. In fact, it’s difficult to even figure out where to begin to assess the engagement on your site. In her presentation, Melissa discusses a variety of tools that you can use to track visitor behavior, including CrazyEgg, UnBounce, UserTesting.com, and Google Analytics. She explains how you can obtain the actionable data that you need in order to make strategic decisions, focus arguments, and optimize the visitor experience for different segments of your target audience.

The session also teaches you how to assess the degree to which your content is answering users’ questions and primes them for action. You’ll walk away with a slew of helpful tips on how to save time and resources and focus on the content that renders the best results.

Just fill out the form below and enjoy the recording. Note that while the audio starts right away, the video will kick in after about a minute.

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