What does Moz's SEO Study mean for Higher Education

By Kat Liendgens — Thursday, September 3rd, 2015 at 10:00am
webinar recording announcement

Last Tuesday’s webinar, “What Does Moz's New SEO Study Mean for Higher Education?”, was hosted by Becky Vardaman, VP of Strategy at Converge Consulting. We’ve received an overwhelmingly positive response and many requests to make the recording and the slides available on our website. Your wish is our command.

In her presentation, Becky covers a variety of topics, including:

  • The 2015 Search Engine Ranking Factors and the mystery of algorithms

  • One of the key findings: focus less on keywords and more on user intend (a question-based approach to SEO and content creation)

  • The importance of inbound links and best practices for link building

  • How social sharing and engagement affect your SEO

  • Which analytics data to track

  • The characteristics of quality content

  • Considerations for mobile

And, of course, Becky talks in detail about what all these things mean for higher education institutions. Don’t miss out on this session.

Fill out the form below to watch the recording:

You can also download the slides.


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