What is Web Governance?

By Patrice Meadows — Wednesday, September 27th, 2017 at 11:00am
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Understanding how things get done is pretty important for any process requiring collaboration, yet the careful work of defining workflows and responsibilities when it comes to managing websites is often overlooked. Taking the time to highlight who does what, and in what order makes collaborating easier and helps ensure that work is completed in a timely manner. Doing all of this for your website is the essence of web governance.

What is web governance?

Web governance defines the people and functions involved in maintaining a website. Activities are assigned to relevant stakeholders who implement site changes as determined by their role and the larger web governance strategy.

Web governance also includes the standards sites must meet to adhere to brand guidelines, relevant IT standards, security practices, and other company-specific guidelines established by leadership. Some stakeholders function as gatekeepers and complete reviews, while others are responsible for the day-to-day activities that keep sites up-to-date, secure, and issue-free.

Why does web governance matter?

Having and adhering to the processes defined by your organization's web governance document helps your site meets its goals-- in the short and long term. Think of it as a roadmap that gets your team from setting goals to actually executing them. That said, web governance strategies can and should be updated periodically to reflect business changes that impact how your organization presents itself online.

Potential changes that may impact web governance:

  • Resources (financial, human, or otherwise)
  • Adding, removing or significantly changing  how technology supporting the web is used
  • Substantial shifts in how audiences interact with your organization online

How to create a web governance strategy

Creating a web governance strategy doesn’t have to be a difficult process, but it should unite key stakeholders involved with updating and maintaining the site. Representatives from  IT, marketing, HR, and sales should come together to discuss how the site should be used and which priorities are most important. Once corporate strategies are established and corresponding goals are outlined, teams should explore how the website will support corporate goals and potential priorities for each function. As departmental goals and responsibilities take shape, the web administrator, or another facilitating party, will outline potential processes to govern how and when each goal will be addressed.

For more on web governance, watch this webinar that highlights the importance of web governance and digital strategy.

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Web Governance Crash Course_ Creating a Sustainable Digital Transformation 2-17-15, 1.59 PM - Hannon Hill

Are you involved in web governance? Share your tips for creating and updating web governance strategies that help organizations achieve more below or tweet us @hannon_hill

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