New White Paper! Measuring Content Effectiveness

By Laura Rives — Thursday, March 9th, 2017 at 11:00am
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According to Content Marketing Institute’s 2017 Benchmark Report, 89 percent of B2B organizations are using content marketing—the practice of creating and distributing valuable, relevant, and consistent content—to drive profitable customer action.

With that level of adoption, it is critical to measure the impact of content marketing efforts and understand how they are helping your organization achieve its goals. But, unfortunately, measuring the effectiveness of content is frequently overlooked for many reasons. And this is a big problem because the absence of measurement leads to the inability to improve.

In this white paper we examine the four areas of measuring content effectiveness and identify the most important questions your data should answer.

Fill out the form to download our new white paper, Measuring Content Effectiveness, now.

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