Six Content Marketing Blogs We're Loving Right Now

By Laura Rives — Thursday, March 16th, 2017 at 11:00am
Six Content Marketing Blogs We're Loving Right Now

Content is the backbone of all highly-effective demand generation strategies. As your target audience evolves, so should your approach to reaching them.

But we all know we can’t just snap our fingers and generate a lean, mean, content marketing machine. It requires hard work, discipline, and, perhaps most importantly, market research.

Here at Hannon Hill, we take time to peruse a variety of blogs for different reasons. We do our best to learn what’s trending in the content marketing world, better understand our target audience’s interests, gain inspiration for our own content, and more.

Here are six content marketing blogs we’re loving right now:

1. Content Marketing Institute Blog

Content Marketing Institute’s mission is to advance the practice of content marketing. Sounds simple, but, really, they are extraordinarily thorough and committed to the cause. The blog is our go-to for data-driven insights, market reports, and industry trends.


2. Convince and Convert Blog

Convince and Convert is a team of strategic advisors that help create remarkable digital customer experiences. Their blog includes posts on a wide variety of topics including content marketing, email, AB testing, social media, crowdsourcing, and many more.


3. Moz Blog

The Moz Blog is all in the name of helping organizations level-up their SEO and online marketing skills. Turn to the Moz blog for organic search advice, research, how-tos, and insights from industry experts.


4. Seth Godin Blog

Seth Godin is the author of 18 books that have been bestsellers around the world. His blog isn’t necessarily content marketing focused, but he consistently offers mindful and meaningful insights about business, leadership, and company culture.


5. Buffer Blog

Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for the top-performing social media platforms. Turn to this blog for a storytelling approach to social media strategy.


6. Kissmetrics Blog

The Kissmetrics blog is dedicated to all things analytics, marketing, and testing. If you’re looking for true numbers-backed information, check out their content.


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