Webinar Alert! "Let Our Powers Combine: How to Create A Successful, Sustainable Content Strategy"

By Kat Liendgens — Tuesday, April 11th, 2017 at 11:00am
Webinar Alert! Let Our Powers Combine: How to Create A Successful, Sustainable Content Strategy

Webinar season has officially commenced. We’re happy to announce our first presentation this spring, and since content strategy has become one of the most talked about subjects in the world of content management in higher education, we’ll be kicking things off with a standout session revolving around this topic.

Jeremiah Barba of Up&Up, an agency specializing in web strategy and design for higher education, will talk about which elements to prioritize in your content strategy. Additionally, as there are so many stakeholders involved in higher education, it is important to establish common objectives and even a common vocabulary.

Jeremiah will discuss examples of how designers and non-designers can combine their powers to create a sustainable content strategy that will help your college or university exceed its goals by attracting the right audience and converting anonymous visitors to leads and leads into student applications.

This webinar will take place on May 9, 2017 at 2PM EDT.

Register today to save your seat.

 

About the speaker:

Jeremiah Barba (who tweets from @jeremiahdbarba) is the digital marketing manager at Up&Up, a higher ed marketing agency in Greenville, South Carolina. His path into marketing began with his love of writing and the arts, and it's taken him to Hawaii, Pennsylvania and back to his Carolina roots. Before Up&Up, he worked on the marketing team at a K-12 HR software company in Philadelphia, managed marketing at an independent school on Oahu, and wrote a great many travel pieces (without the travel) at a content marketing firm in Greenville. His continuing mission is to spread the good word about Up&Up through content marketing, conferences, speaking opportunities and beyond.

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