White Papers

Explore the essential elements of web governance in higher education with this comprehensive guide. Learn how to enhance digital presence, improve user engagement, and ensure compliance through structured systems, processes, and actionable strategies for effective governance.

What are some of the ways colleges and universities can optimize their sites for greater conversions? Hannon Hill’s CEO Kat Liendgens collaborated with some of Hannon Hill’s partners to outline some of the most recent trends and why they are important.

This white paper will not just outline best practices and strategies to incorporate, but also identify some things that higher ed marketers should stop doing in order to remain competitive and drive the desired outcomes.

The pandemic's effect on higher education, how your digital presence should evolve, trends to embrace in 2021, and other helpful tips from a panel of industry experts.

Who needs personalized content? What should I show them? Where do they need to see it? When do they need to see it? Dive into our perrsonalization whitepaper to see how it’s all done in Clive.

This white paper covers targeted content delivery and why it's important, how to create personas, where to start with digital personalization, how to build trust by maintaining privacy, and more. Learn about this cutting-edge trend and how to get started down the path to personalization at your institution.

Learn more about Cascade CMS from Hannon Hill, an award-winning content management system created by an experienced team dedicated to providing the best products and the best service in the industry. Download for more information including Clive, Cascade Cloud, user management, our partner network, and more. 

WordPress is a widely-used blogging platform that can also support complex websites. In this white paper, we explain some of the benefits and challenges involved with using WordPress.