Todd Erkel leads the content team at Elliance, where he partners with college and university presidents and guides advancement teams and marketing/enrollment departments through priority strategic communication projects. As the son of an interstate Trailways driver, Todd spent his formative years being road-schooled in truck stops and bus depots across major cities and remote American outposts. In the process, he learned to listen and observe the complexity of the human condition and our universal draw to stories.