Most B2B organizations are using content marketing—the practice of creating and distributing valuable, relevant, and consistent content—to drive profitable customer action. e examine the four areas of measuring content effectiveness and identify the most important questions your data should answer.
To build relationships and earn trust, companies must produce relevant thought leadership content and promote it in a way that is easy to find, easy to consume, and easy to share. This white paper takes a look at how utilizing a combination approach consisting of both content management and content marketing tools will attract leads into the funnel.
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