White Papers

Navigating the Demographic Enrollment Cliff

Higher education is on the brink of a significant challenge known as the Demographic Enrollment Cliff. To successfully face this challenge, higher-ed institutions must consider expanding their enrollment marketing strategies beyond traditional students and focus on previously under-targeted groups, such as non-traditional students. This white paper explores the non-traditional student target audience and how to serve them.

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Higher Education Web Trends: 2023 and beyond

What are some of the ways colleges and universities can optimize their sites for greater conversions? Hannon Hill’s CEO Kat Liendgens collaborated with some of Hannon Hill’s partners to outline some of the most recent trends and why they are important. This white paper will not just outline best practices and strategies to incorporate, but also identify some things that higher ed marketers should stop doing in order to remain competitive and drive the desired outcomes.

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The Future of Higher Ed Marketing

The pandemic's effect on higher education, how your digital presence should evolve, trends to embrace in 2021, and other helpful tips from a panel of industry experts.

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Personalization: Redefining the Visitor Experience

Who needs personalized content? What should I show them? Where do they need to see it? When do they need to see it? Dive into our perrsonalization whitepaper to see how it’s all done in Clive.

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Digital Personalization in Higher Ed

This white paper covers targeted content delivery and why it's important, how to create personas, where to start with digital personalization, how to build trust by maintaining privacy, and more. Learn about this cutting-edge trend and how to get started down the path to personalization at your institution.

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Cascade CMS Overview

Learn more about Cascade CMS from Hannon Hill, an award-winning content management system created by an experienced team dedicated to providing the best products and the best service in the industry. Download for more information including Clive, Cascade Cloud, user management, our partner network, and more. 

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CMS Buying Guide

There are many things to consider when replacing your CMS, including making a business case, requirements gathering, and content migration. This guide contains a plethora of information to help you through the process. 

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Is WordPress Right For Me?

WordPress is a widely-used blogging platform that can also support complex websites. In this white paper, we explain some of the benefits and challenges involved with using WordPress. 

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Why Companies Move to Cloud

Each year, more and more companies deploy applications in the Cloud. This white paper examines why companies embrace Cloud solutions, and what you stand to gain from doing so.

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Content for All: How to Make Web Content More Accessible

Help people of all abilities access content on your site with this guide on accessibility. Learn who you help, what you gain and why content accessibility is so important. 

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The Case for Cloud in Higher Education

New technologies are emerging at an extraordinarily fast pace, and the speed of adoption is critical to staying competitive. Moving to cloud-based services enables organizations to act more expeditiously and scale more easily, all while freeing up technical resources to focus on other innovative projects.

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Measuring Content Effectiveness

Most B2B organizations are using content marketing—the practice of creating and distributing valuable, relevant, and consistent content—to drive profitable customer action, examine the four areas of measuring content effectiveness and identify the most important questions your data should answer.

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Leveraging Your CMS to Help Contributors Create Better Content

Organizations like yours are investing more time and resources in content creation than ever before. This whitepaper outlines how to set up your content management and content marketing tools to help contributors create more effective web content.

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Security Measures with Cascade CMS

Hannon Hill built Cascade CMS to ensure the confidentiality, integrity, and availability of content. Attention to security is baked into Cascade CMS from the ground up. Unlike strict pull-based CMS solutions that couple with web servers, Cascade CMS is push based with a handful of pull capabilities enabled by web services.

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