Higher-ed websites have never played a bigger role in recruitment, retention, and community engagement. Personalization can transform those experiences, but only when done with intention, accessibility, and a scalable strategy.
This primer gives you a step-by-step roadmap for building and expanding a personalization program that truly serves your audiences.
Learn how to identify your most important segments, personalize the pages that matter most, measure impact, avoid common mistakes, and integrate AI responsibly. Walk away with clear examples, practical tactics, and a framework your team can put into action immediately.
If your institution wants to make its digital experience more relevant, more human, and more effective, start here.