By Chris Rapozo — Nov 28, 2023 11:00 AM
As another year draws to a close, and we ask ourselves where time has gone, we reflect on seasons past and the triumphs and challenges we navigated as we moved into this new post-pandemic world.
If you attended any of the higher education web and marketing conferences in 2023, you couldn't help but notice the positive energy. People were excited to meet old friends and learn new ways to market their institutions.
Our team enjoyed seeing current clients and made new connections at several conferences in 2023, including the NCMPR National Conference, eduWeb Summit, HighEdWeb Annual Conference, and the AMA Symposium for the Marketing of Higher Education.
We're already looking forward to next year and have compiled a list of 14 conferences benefitting the higher-ed industry. We hope to see you at a few of them soon!
1) Cascade CMS User Conference
Hannon Hill's Cascade CMS User Conference is an annual gathering of customers, partners, and staff dedicated to sharing what's new and what's possible with Cascade CMS.
Each year Hannon Hill invites customers to demonstrate how they use Cascade CMS to solve common problems at their organization. We are always impressed by our clients’ technical abilities, innovative ideas, and willingness to share detailed information with others. The 2024 conference is completely online, provides expert training, and gives an inside look at product and peer success roadmaps.
We'd love to see you there.
When: February 20-22
Where: Virtual
Learn more: Cascade CMS User Conference
2) 2024 Carnegie Conference
Carnegie focuses on higher education marketing and enrollment strategy, offering groundbreaking services in the areas of research, strategy, digital marketing, lead generation, slate optimization, student search, financial aid optimization, website development, and creative.
The 2024 Carnegie Conference was designed for higher-ed enrollment leaders and recruitment marketers. It provides an interactive event that will explore the critical connection between marketing strategy and recruitment. With interactive sessions, actionable breakouts, and expert speakers, the event will touch upon the marketing mix of traditional and digital tools that can lead to increased familiarity, a stronger reputation, and meaningful engagement.
When: January 24-25
Where: Disney’s Yacht + Beach Club Resort, Lake Buena Vista, FL
Learn more: 2024 Carnegie Conference
3) NCMPR24 National Conference
The National Council for Marketing & Public Relations is the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges. As one of the fastest-growing affiliates of the American Association of Community Colleges, NCMPR has more than 1,600 members from nearly 550 colleges across the United States and Canada.
Whether you’re a one-person staff or a team of 20, new to the group or boasting plenty of conferences past, NCMPR in Seattle will be just the thing so you can feel confident in your role.
When: March 14 - 16
Where: Seattle, WA
Learn more: NCMPR24 National Conference
4) Ellucian Live
Ellucian develops solutions that power the essential work of colleges and universities. As the world's leading provider of software and services designed for higher education, Ellucian works with more than 2,500 institutions in nearly 50 countries, enhancing operations and enriching the experience for over 18 million students.
Ellucian Live is Ellucian's annual user conference of more than 8,000 higher education leaders. At its core, Ellucian Live is focused on bringing together higher education administrators and technology leaders to share best practices focused on technology solutions that drive student success.
When: April 7-10
Where: San Antonio, TX
Learn more: Ellucian Live
5) CASE Annual Conference on Marketing and Branding
Building a strong brand for your institution has never been more important.
The 2024 CASE Annual Conference on Marketing and Branding helps participants balance the reality of your campus with the overwhelming nature of being a marketer today, identify, explain, and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position.
Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter, and develop inspiring creative work that supports your effort.
This conference is designed for professionals with mid-level responsibility.
When: June 24-26
Where: Chicago, IL
Learn more: CASE Annual Conference
6) #PSEWEB 2024
#PSEWEB is Canada's College & University Digital Marketing Conference. The conference was born out of the HighEdWeb Conference in the United States and aims to bring the same level of content, high-quality experience, and community to those of who happen to work in Canada.
The event is a practitioner-led conference for college and university marketers, programmers, designers, digital architects, and community managers: the people behind the online faces of their institutions.
#PSEWEB's "Building Bridges" theme encourages attendees to think about how they connect with purpose and build community daily.
When: July 10-11
Where: Olds, Alberta, Canada
Learn more:The 2024 page is not live yet, but follow the link to the #PSEWEB events page:#PSEWEB 2024
7) eduWeb Summit
eduWeb is a community of higher education professionals and industry partners passionate about advancing their marketing, communications, and digital work from colleges and universities in the U.S. and abroad.
The eduWeb Summit will celebrate its 19th year in 2024 and focuses on the problems higher education marketers and communicators face and the exploration of solutions. Sessions offered at the summit were curated from a collection of challenges voiced by higher education professionals through a survey provided by the faculty behind the conference.
When: July 9-11
Where: Philadelphia, PA
Learn more: eduWeb Summit
8) National Small College Enrollment Conference
The National Small College Enrollment Conference (NSCEC) is one of the only educational and networking events focused on small colleges and universities. It’s the “Must Attend” conference of the summer, offering small college professionals essential education and support.
This year’s theme is “Sharing in Success”. Attendees can choose from sessions about admissions, enrollment management, retention, Slate CRM, financial aid, marketing, and more. Attendees can attend all the sessions in a specific track or mix and match for a more customized experience. Altogether, the three days at NSCEC will cover cutting-edge strategies and practices to take back to campus.
When: July 30-31
Where: Charlotte, NC
Learn more: National Small College Enrollment Conference
9) HighEdWeb 2024 Annual Conference
HighEdWeb's mission is to educate digital professionals who work at higher ed institutions by providing materials and opportunities that develop knowledge, skills, and abilities.
The HighEdWeb annual conference is created by higher ed professionals all across departments and divisions. It focuses on the digital issues facing colleges and universities to help attendees achieve their institutions’ goals. The conference is offered in a hybrid format so everyone can join regardless of location or circumstances.
When: Sep. 22-25
Where: Albuquerque, NM
Learn more: HighEdWeb 2024
10) ContentEd Conference
Another noteworthy event for marketing professionals, especially those in the education sector, is the ContentEd Conference.
This annual 2-day conference is dedicated to developing and advancing content strategy within the education sphere.
Focused on enriching user experience and the latest trends in content strategy, ContentEd Conference brings together a diverse group of professionals for insightful sessions and networking opportunities.
The conference is known for its engaging content and valuable learning experiences, making it a must-attend for content strategists and marketers in the educational field.
When: October 8-9
Where: Liverpool, England
Learn more: ContentEd Conference
11) EDUCAUSE Annual Conference
EDUCAUSE is a nonprofit association and the largest community of technology, academic, industry, and campus leaders advancing higher education through the use of information technology.
With the best presenters, the best content, and the best networking, this premier higher education IT event brings together professionals and technology providers from around the world to discuss their discoveries, grow professionally, and explore solutions to continuing challenges.
When: October 21-24
Where: San Antonio, TX
Learn more: EDUCAUSE
12) Content Marketing World
Though not exclusively for higher-ed marketers, Content Marketing World is a cornerstone for professionals in the field of content marketing.
This event offers a deep dive into the latest trends, strategies, and technologies shaping content marketing, making it an invaluable resource for higher-ed marketers.
Attendees will have the opportunity to learn from leading experts and practitioners through various sessions and workshops covering topics like effective storytelling, digital engagement, and data-driven marketing strategies.
Content Marketing World provides a unique networking platform, allowing higher-ed professionals to exchange ideas and collaborate with peers from around the globe.
When: October 21-23, 2024
Where: San Diego, CA
Learn more: Content Marketing World
13) 2024 AMA Symposium for the Marketing of Higher Education
The annual AMA Symposium is hosted by the American Marketing Association. Each year the AMA Symposium for the Marketing of Higher Education increases knowledge on the best uses of marketing principles and practices for colleges and universities.
AMA Symposium attendees will gain the necessary knowledge to increase their abilities to build and advance strong brands, improve reputation, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength. The conference sessions focus on the practice of higher education marketing, provide ideas, and offer solutions participants can apply at their own institutions.
When: November 10-13
Where: Caesar’s Palace in Las Vegas, NV
Learn more: The 2024 page is not live yet, but follow the link to the AMA events page: 2024 AMA Symposium.
14) UPCEA MEMS24
The 33nd Annual MEMS: Marketing, Enrollment Management, and Student Success conference is coming to Portland, Oregon this November 29-December 1.
The 2024 MEMS Planning Committee is already hard at work developing an engaging program, creative networking opportunities, and building on the successes and lessons learned from our previous events. This year the committee plans to bring an amazing lineup of speakers and sessions, filled with data-driven strategies and proven tactics to meet today's challenges to help you grow your enrollments and support your students’ success.
When: December 3-5
Where: Philadelphia, PA.
Learn more: The 2024 page is not live yet, follow the link to 2023 event: UPCEA MEMS24
Conclusion
As you can see, there is an array of opportunities to take your higher education marketing strategy to the next level in 2024 with the conferences outlined above. Our team at Hannon Hill will be sure to attend a few of them, and we look forward to meeting many of you there.
And if you have yet to register for our annual Cascade CMS User Conference from February 20 through 22, be sure to register by clicking the link below to participate in hands-on workshop sessions, hear peer-led presentations, and build a network of fellow users.
We can't wait to see you there!
