Author: Chris Rapozo


Year in Review: Looking Back on 2023

As 2023 draws to a close, we reflect on a year filled with successful events, insightful discussions, and meaningful connections. Join us on a journey down memory lane as we reflect on the year with gratitude.

Thu Dec 28 11:00:00 EST 2023

Author: Bradley Wagner


Cascade CMS Chronicles: 8.24 On-Prem Release Spotlight

We are excited to announce that Cascade CMS version 8.24 is now available for download. Enjoy our new Unused Assets Report, Enhanced Broken Link Report, Siteimprove Prepublish Integration, and other exciting updates.

Tue Dec 26 11:00:00 EST 2023

Author: Chris Rapozo


10 Best Higher-Ed Marketing Podcasts for 2024

Back by popular demand. Check out who made the list of the best 10 higher-ed marketing podcasts for 2024. We have some newcomers this year!

Thu Dec 21 11:00:00 EST 2023

Author: Chris Rapozo


Employee Spotlight: Alexis Dixon

Meet Alexis Dixon, Hannon Hill's HR Coordinator. Alexis leads recruiting efforts, implements policies, manages performance, and liaises between vendors and our employees. Get to know her in this month's employee spotlight.

Tue Dec 19 11:00:00 EST 2023

Author: Kat Liendgens


8 Higher Education Web Trends to Watch in 2024

The end of the year is an excellent opportunity to look ahead and identify the predominant web trends to expect in the upcoming year. This blog post focuses on eight higher-ed web trends to watch in 2024. Give it a look.

Thu Dec 14 11:00:00 EST 2023

Author: Chris Rapozo


Have You Registered for the 2024 User Conference Yet?

Have you claimed your spot for this year's user conference? Join us online February 20-22, 2024, for three days of sessions, networking, and socialization!

Tue Dec 12 11:00:00 EST 2023

Author: Gary Hudoff


10 AI Tools That Can Help Higher-Ed Marketing Teams Work More Efficiently

Discover the latest AI tools revolutionizing higher education marketing, featuring top picks like ChatGPT, DALL-E 3, and Sprout Social. This insightful post guides you through selecting efficient, effective AI-powered resources to enhance your team's productivity and creativity in higher-ed marketing.

Thu Dec 07 11:00:00 EST 2023

Author: Chris Rapozo


14 Can't Miss Higher Ed Marketing Conferences in 2024

Wondering which higher-ed marketing conference to attend in 2024? We have you covered with a list of 14 can't-miss higher-ed marketing conferences in 2024. Give it a look!

Tue Nov 28 11:00:00 EST 2023

Author: Chris Rapozo


Employee Spotlight: Chris Ducote

Meet Chris Ducote, an engineer on our Support team. Chris fields bug reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Chris in our November Employee Spotlight.

Tue Nov 21 11:00:00 EST 2023

Author: Chris Rapozo


Rappahannock Community College's Website Makeover Delivers Dynamic Digital Experience

Discover how Rappahannock Community College revolutionized its digital presence by creating a modern, user-friendly website that embodies its ethos and academic excellence, enhancing its number one recruiting tool.

Thu Nov 16 11:00:00 EST 2023

Author: Gary Hudoff


3 Strategies to Promote Diversity in Student Recruitment

Discover three strategies to enhance diversity in student recruitment, backed by real-world success stories. Interested in a diverse educational future? Dive into our post to learn more!

Thu Nov 09 11:00:00 EST 2023

Author: Chris Rapozo


Webinar Recap: The Power of a Well-Managed Website

Our recent webinar on "The Power of a Well-Managed Website" gave attendees insights into the intricacies of effective website management. With expert perspectives, the session explored the importance of user satisfaction, accessibility, SEO, and more. Read the recap today.

Thu Nov 02 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Navigating the Demographic Enrollment Cliff

On October 25, Hannon Hill hosted a webinar on how to navigate the demographic enrollment cliff. The webinar featured insights from speakers Carrie Phillips, Chief Marketing Officer of the University of Arkansas at Little Rock, and Hannon Hill's Marketing Specialist, Chris Rapozo. Learn how you can prepare for the cliff.

Thu Oct 26 11:00:00 EDT 2023

Author: Kat Liendgens


2023 HighEdWeb Takeaways

Hannon Hill has supported and attended the annual HighEdWeb conference for over a dozen years, and we continue to be impressed with the thoughtfulness, creativity, and passion of the higher education community. This a recap of some of the presentation for #HEWeb23.

Thu Oct 19 11:00:00 EDT 2023

Author: Chris Rapozo


5 Reasons You Can't Miss the 2024 Cascade CMS User Conference

The 2024 Cascade CMS User Conference is your opportunity to learn from fellow users and hear expert tips from the makers of the software. Here are five reasons you should register today!

Tue Oct 17 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Nate Sims

Meet Nate Sims, a Web Services Developer on our Professional Services team. Nate works closely with our clients to ensure their implementations go smoothly. Get to know Nate in our October Employee Spotlight.

Thu Oct 12 11:00:00 EDT 2023

Author: Chris Rapozo


Web Smart Writing -- How Great Content Feeds a Winning Strategy

In a recent webinar, Todd Erkel, the leading voice in web content from Elliance, delves deep into these layers, demonstrating how strategic and smart content can revolutionize your web presence and your institution's enrollment, reputation, and overall brand destiny. Read a summary of the presentation in this week's blog post.

Thu Oct 05 11:00:00 EDT 2023

Author: Chris Rapozo


10 Ways an Unsupported CMS can Hurt Higher Education Revenue

A website is higher-ed's number one recruiting tool. Institutions must prioritize their online presence to maintain relevance and credibility. Central to this is the CMS they employ. This week's blog post explores ten consequences institutions might face when their CMS fails to evolve with technological advancements.

Thu Sep 28 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Matt Shirey

Meet Matt Shirey, one of Hannon Hill’s web developers on the Professional Services team who works with our clients to update their existing websites, and implement redesigns, among many other things. Get to know Matt in our September Employee Spotlight.

Thu Sep 21 11:00:00 EDT 2023

Author: R. Todd Erkel


Opinion: Why Shift from a Promotion to a Publishing Mindset?

In this guest post by R. Todd Erkel, Chief Content Officer at Elliance, he shares how to create quality, productive, and intentional content your audience craves in the age of information overload to build a deeper connection.

Thu Sep 14 11:00:00 EDT 2023

Author: Chris Rapozo


8 Ways to Engage Alumni in Higher-Ed Marketing

This week's blog post unpacks eight strategies to integrate alumni in higher education marketing, each aimed at boosting enrollment, enhancing institutional prestige, and charting a confident path forward amidst prevailing uncertainties

Thu Sep 07 11:00:00 EDT 2023

Author: Graham Lewis


How to Use a CMS to Foster Collaboration and Effective Communication in Higher-Ed

Platforms like Cascade are turning CMS's into a nucleus of academic knowledge, fostering seamless communication and enabling dynamic partnerships amongst departments. See how Cascade CMS and others are reshaping the higher-ed landscape, from real-time content editing to remote access and beyond.

Wed Aug 30 12:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Johannes Schuetze

Meet Johannes Schuetze, Hannon Hill’s DevOps/Site Reliability Engineer. Johannes primary responsibility is delivering the fundament of a great user experience while keeping our systems running optimal and secure. Get to know Johannes in our August Employee Spotlight.

Thu Aug 24 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Mastering SEO for Higher Education Websites

In a recent webinar, higher-ed experts from Hannon Hill and VisionPoint Marketing shared valuable insights and actionable strategies on how to conquer the SEO realm for colleges and universities. Read a summary of the presentation in this week's blog post.

Thu Aug 17 11:00:00 EDT 2023

Author: Chris Rapozo


Calling All Speakers for #CUC24!

The call for speakers for the 2024 Cascade CMS User Conference is open. If you have a story to tell, we want to hear from you!

Thu Aug 10 11:00:00 EDT 2023

Author: Kat Liendgens


Cascade CMS Hidden Gem: Task Manager

Managing one higher education website is a big enough job - managing several hundred sites, as many of our customers do, is on another level altogether. One of the key objectives that Cascade supports is the ability to keep users on track and engaged in the CMS, and the Task Manager is intended to do just that.

Thu Aug 03 11:00:00 EDT 2023

Author: Chris Rapozo


Register Now for the 2024 Cascade CMS User Conference

We’re in full gear preparing for next year's virtual Cascade CMS User Conference. Register now to claim your spot!

Tue Aug 01 11:00:00 EDT 2023

Author: Chris Rapozo


CEO Spotlight: Kat Liendgens

This July, we celebrated our CEO, Kat Liendgens' 14th year with Hannon Hill. We decided to provide insights on how Kat rose from Professional Services Manager to CEO of a leading higher-ed CMS company and how she continues to raise the bar the get the most out of herself and the people in her charge.

Thu Jul 27 11:00:00 EDT 2023

Author: Chris Rapozo


Register Today for the August Groupcamp Training

Join us for the next Cascade CMS Groupcamp taking place online Monday, August 21 - Tuesday, August 22.

Tue Jul 25 11:00:00 EDT 2023

Author: Chris Rapozo


Transforming College Move-In Day with Digital Signage

In an increasingly digital world, colleges and universities continually seek innovative ways to enhance the campus experience for students and their parents. One such strategy that has gained significant momentum is the use of digital signage. Learn how to utilize its power in this blog post.

Thu Jul 20 11:00:00 EDT 2023

Author: Kat Liendgens


Top 10 Content Management Features in Cascade CMS Loved by Developers

Making content updates as easy as possible for nontechnical users is the main goals of any CMS. We also recognize that web developers deserve the best CMS tools on the market. Learn about the 10 most essential content management tools in Cascade CMS loved by our client developers.

Thu Jul 13 11:00:00 EDT 2023

Author: Chris Rapozo


5 Ways To Strengthen Higher-Ed Websites through Diversity of Voice

Managing website content effectively is crucial for higher education institutions, and with the increasing competition and diverse audience, it is essential to showcase a variety of voices, personalize the user experience, and provide authentic, engaging content. Understanding the significance of these elements can help create a compelling online presence. Learn how to get started in this blog post.

Thu Jul 06 11:00:00 EDT 2023

Author: Debbie Nichols


10 Ways Cascade CMS Can Elevate Your Content Management Strategy

In this guest article by Debbie Nichols, Web Content Engineer at Fresno City College, she explores the remarkable features and benefits of Cascade CMS, highlighting its ability to unlock the full potential of your content management strategy. Learn how you can do the same in this post.

Thu Jun 29 11:00:00 EDT 2023

Author: Chris Rapozo


Cascade CMS Chronicles: 8.23 On-Prem Release Spotlight

We are excited to announce that Cascade CMS version 8.23 is now available for download. Enjoy the latest Google Analytics 4 support, stronger password requirements for new/updated normal authentication users, more reliable publishing, and other exciting updates.

Tue Jun 27 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Craig Walters

Meet Craig Walters, Hannon Hill’s Account Executive. Craig helps our clients optimize their web strategy by providing a content management system that delivers a personalized and powerful user experiences. Get to know Craig in our June Employee Spotlight.

Thu Jun 22 11:00:00 EDT 2023

Author: Chris Rapozo


ChatGPT - Friend or Foe for Higher-Ed Marketing

Uncover insights from a recent panel discussion on the implications of Generative AI & ChatGPT in higher-ed marketing. Learn about the commoditization of content, how AI aids research, the rapid adoption of ChatGPT, and practical usage of the tool. Is AI a friend or foe for higher-ed marketers? Let's find out!

Thu Jun 15 11:00:00 EDT 2023

Author: Rebekah Langston


3 Reasons to Schedule a Check-In Call with Customer Success

Discover why scheduling a check-in call with Hannon Hill's Customer Success team is worth your time in this week's blog post. Identify how you can shape the future of your organization, learn about new features, and receive tailored advice for your organization's needs. Partner with Success and thrive in your web journey.

Thu Jun 08 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Google Analytics 4 and Tracking for Higher-Ed

A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.

Thu Jun 01 11:00:00 EDT 2023

Author: Chris Rapozo


May 2023 Work Anniversary

In May, we celebrated the work anniversaries of three team members, Charlie Holder, Rebekah Langston, and Graham Lewis. Learn more about these team members by reading this month's work anniversary blog post.

Tue May 30 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Elisabeth Hutzel

Meet Elisabeth Hutzel, Hannon Hill’s Services Senior Web Developer. Elisabeth helps clients implement websites into Cascade CMS, which encompasses everything from templates to data definitions to formats. Get to know Elisabeth in our May Employee Spotlight.

Thu May 18 11:00:00 EDT 2023

Author: Chris Rapozo


University of New Mexico’s Web Personalization Efforts Results in 16% Enrollment Increase at College of Pharmacy

In 2020, after a successful site launch, the University of New Mexico College of Pharmacy partnered with Clive, Hannon Hill's personalization tool, to remain relevant in the competitive pharmacy school landscape. After implementing smart content, COP saw a 24% increase in applications and a 16% increase in student enrollment. Learn how COP did it in this spotlight.

Thu May 11 11:00:00 EDT 2023

Author: Graham Lewis


GA4 - What Higher Ed Needs To Know

Come July 1, 2023, Google's standard Universal Analytics properties will stop processing data, which means to track website analytics, you must be on Google's next-generation measurement solution, Google Analytics 4. In this blog post, we'll explore why transitioning to GA4 is essential, how to make the transition, and how it can help institutions achieve their goals.

Thu May 04 11:00:00 EDT 2023

Author: Chris Rapozo


April 2023 Work Anniversary

In April, we celebrated the work anniversaries of two team members, Rebecca Crow, and Matt Shirey. Learn more about these team members by reading this month's work anniversary blog post.

Thu Apr 27 11:00:00 EDT 2023

Author: Chris Rapozo


Cascade CMS Hidden Gem: Salesforce Integration

Over 100 of our customers currently use Clive, Hannon Hill’s web personalization tool that integrates seamlessly with Cascade CMS. When we learned that a significant number of our customers use Salesforce as their CRM, our product team met with interested users to learn more about their desired outcomes concerning an integration between the two products. Fast forward: you can now send data from Clive forms directly into Salesforce.

Tue Apr 25 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Graham Lewis

Meet Graham Lewis, Hannon Hill's Senior Sales Engineer. As Senior Sales Engineer, Graham helps sales and marketing with creative designs and developing demo sites and slide decks. He's a regular at demos and keeps presentations light with his quick wit and approachable demeanor. Get to know Graham in our April Employee Spotlight.

Thu Apr 20 11:00:00 EDT 2023

Author: Chris Rapozo


10 Program Finders That Help Increase Enrollment

For many students, choosing the right academic program is a crucial decision that can profoundly impact their future career prospects. As such, universities and colleges must make it easy for prospective students to find the programs that best fit their interests and goals. In this week's blog post, we'll showcase 10 program finders from our clients’ websites to help you draw inspiration to create a well-designed program finder to help students make informed decisions about their academic paths.

Thu Apr 13 11:00:00 EDT 2023

Author: Chris Rapozo


5 tips to boost your content creators' web writing skills

In today's digital age, writing for the web has become an essential skill. Content creators need to know how to write in a way that engages audiences and keeps them coming back for more. In this blog post, we'll provide you with actionable tips on how to write for the web. By following these guidelines, you can take your online writing to the next level and build a loyal following of readers.

Thu Apr 06 11:00:00 EDT 2023

Author: Chris Rapozo


March 2023 Work Anniversary

In March, we celebrated the work anniversaries of two team members, Brad Kazmer, and Johannes Schuetze. Learn more about these team members by reading this month's work anniversary blog post.

Thu Mar 30 11:00:00 EDT 2023

Author: Chris Rapozo


Preparing For The Enrollment Cliff

This blog post explores strategies for higher-ed institutions to navigate the demographic enrollment cliff, highlighting the importance of brand storytelling, flexible programming, and diversity. Learn how you can adapt to declining student numbers and maintain financial stability amidst this challenging landscape.

Tue Mar 28 11:00:00 EDT 2023

Author: Chris Rapozo


Employee Spotlight: Tim Reilly

Meet Tim Reilly, Hannon Hill's Director of Support and the winner of the 2023 "Hannon Hill MVP" Cassie Award. As Director of Support, Tim helps field issue reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Charlie in our March Employee Spotlight.

Thu Mar 23 11:00:00 EDT 2023

Author: Chris Rapozo


The Importance of Technical SEO

Most content creators know about on-page and off-page SEO and do their utmost to create thorough, useful, and well-written content. But what about technical SEO? Technical SEO is essential to any search engine optimization strategy. Find the missing piece needed to help you rank on Google's first page in this blog post.

Thu Mar 16 11:00:00 EDT 2023

Author: Chris Rapozo


Higher-Ed Web Trends To Watch In 2023

A panel of higher-ed industry experts with a combined working experience of nearly 100 years came together to keynote the 2023 Cascade User Conference during a fireside chat to discuss higher-ed web trends for 2023 and beyond. These are their predictions.

Thu Mar 09 11:00:00 EST 2023

Author: Kat Liendgens


2023 Cascade User Conference Key Themes And Takeaways

We hosted our 16th Annual Cascade User Conference last week and could not be happier with how it went! More than 300 individuals representing over 100 organizations attended CUC23. Read about the conference's key themes and takeaways in today's blog post.

Thu Mar 02 11:00:00 EST 2023

Author: Chris Rapozo


A Look Inside the 2023 Cascade CMS User Conference

The 2023 Cascade CMS User Conference has officially wrapped, and were so thankful for all of our attendees, presenters and supporters who helped make it so successful.

Thu Feb 23 11:00:00 EST 2023

Author: Chris Rapozo


10 Best Higher-Ed Marketing Podcasts for 2023

The way we receive our information is constantly evolving, and we’ve seen the popularity of podcasts rapidly increase. Podcasts are versatile, engaging, and packed with information for niche audiences. The higher-ed sector is no exception to the podcast trend, with multiple podcasts to choose from. The list in this blog post contains 10 must-listen podcasts for higher-ed web, marketing, and admissions professionals in 2023.

Thu Feb 16 11:00:00 EST 2023

Author: Chris Rapozo


The Cascade CMS User Conference is One Week Away

The 2023 Cascade CMS User Conference is one week away. Ticket sales close this Friday. You don't want to miss this. Register today before it's too late!

Mon Feb 13 09:00:00 EST 2023

Author: Chris Rapozo


Employee Spotlight: Charlie Holder

Meet Charlie Holder, Hannon Hill's Head of Customer Success. Charlie is the primary point of contact for our customers and the first touchpoint for interest in additional products, services, and trainings after customers join our community. He does so many things, all of them to ensure that every customer is happy and successful. Get to know Charlie in our February Employee Spotlight.

Thu Feb 09 11:00:00 EST 2023

Author: Chris Rapozo


The Cascade CMS User Conference is Two Weeks Away!

It’s nearly that time of year! In two short weeks, join us online for the 2023 Cascade CMS User Conference!

Tue Feb 07 11:00:00 EST 2023

Author: Chris Rapozo


Audience Engagement and Personalized Content

Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in. By customizing the website's content and layout to each individual visitor, higher education institutions can provide a more enjoyable and efficient experience for their key stakeholders and increase engagement.

Thu Feb 02 11:00:00 EST 2023

Author: Chris Rapozo


Cascade User Conference Meet The Speakers

After a great response to our call for speakers, we were able to offer nearly 20 sessions covering a wide range of topics for both Cascade CMS beginners and highly-technical users, as well as a variety of strategic content. Get to know the #CUC23 speakers in this week's blog post.

Thu Jan 26 11:00:00 EST 2023

Author: Chris Rapozo


The 2023 User Conference is One Month Away

Join us online February 20-22 to learn, network, and make new friends in the Cascade CMS community. Act now to claim your spot at this year’s event.

Thu Jan 19 11:00:00 EST 2023

Author: Chris Rapozo


ChatGPT And What It Means For Higher Ed Marketing

In November 2022, OpenAI, an artificial intelligence (AI) development company based out of San Francisco, released ChatGPT, a language generation model. It is based on the GPT (Generative Pre-trained Transformer) architecture and fine-tuned for conversational response generation. This week's blog post provides an introduction to ChatGPT and how higher-ed marketers could utilize the tool.

Tue Jan 17 11:00:00 EST 2023

Author: Chris Rapozo


Employee Spotlight: Lauren Murray

Lauren Murray is the Services Project Manager on Hannon Hill's professional services team, where she acts as the liaison between our clients and our developers. She helps customers through implementations, migrations, and all other Services projects. She's got a knack for ensuring projects run smoothly and is the glue that holds the Services team together. Get to know Lauren in our January Employee Spotlight.

Thu Jan 12 11:00:00 EST 2023

Author: Chris Rapozo


10 Reasons to Attend #CUC23

If you’ve never attended a Cascade User Conference, you may be wondering why you should attend. Here are ten reasons you should join us at #CUC23.

Thu Jan 05 11:00:00 EST 2023