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Website Redesign Vs. Refresh: Which is Best For You?

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Promotional webinar graphic reading “Website Redesign vs. Refresh: Which is Best for You?” with a Register Now button, date October 27, 2026, time 1:00–1:45 PM ET, presenter Brad Kazmer, and Hannon Hn

Should We Redesign or Refresh Our University Website?

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As many higher ed teams know, or quickly learn, website redesigns are not exactly minor investments!

Redesigns, although sometimes seen as purely aesthetic, are meant to address deeper performance issues. For teams that only want to spruce up their aesthetics, a simple website refresh may do! Join Brad Kazmer, Hannon Hill's very own Professional Services Director, for some quick tips, pros, and cons of choosing a redesign versus a refresh.

When: October 22, 2026, 1 PM - 1:45 PM ET
Where: Online via Zoom
What: A Higher Ed Webinar for Marketing Teams, Communications Teams, and Web, IT, & CMS teams
Who: Presentation by Brad Kazmer, Professional Services Team Director
What You'll Gain:

  • A practical way to tell when a refresh is enough and when a redesign may be needed
  • Questions to help uncover the problems your project needs to solve
  • A clearer picture of how scope, resources, and timelines shape the decision
  • Ideas for building agreement around the best next step
  • You’ll leave better prepared to choose a direction and start a productive conversation with your stakeholders
REGISTER FOR YOUR FREE WEBINAR
 

Official Event Summary:

Your website needs work, but how much needs to change? A refresh can improve the experience you already have, while a redesign may be the right choice when deeper problems are holding your site back. Choosing the right approach can help your team focus its time and budget where it will make the greatest difference.

In this live webinar, Brad Kazmer will help higher ed teams assess their websites and decide which path fits their goals. We’ll explore questions to ask before starting a project, including how your content, design, technology, and internal workflows affect its scope.

What you’ll gain: 

  • A practical way to tell when a refresh is enough and when a redesign may be needed
  • Questions to help uncover the problems your project needs to solve
  • A clearer picture of how scope, resources, and timelines shape the decision
  • Ideas for building agreement around the best next step
  • You’ll leave better prepared to choose a direction and start a productive conversation with your stakeholders.

Who should attend:

Higher ed marketing, communications, web, and CMS teams planning website improvements or considering a larger redesign

Note: A Q&A session will be available toward the end of the webinar

To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.

Last Updated: Sep 16, 2026 9:00 AM

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Kyle Merrill
Performance Marketing Specialist

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