Webinar Recap: Google Analytics 4 and Tracking for Higher-Ed
A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.
Thu Jun 01 11:00:00 EDT 2023
A Quick Guide to Conducting Effective Website Accessibility Audits
This week's guest blog post offers valuable insights on conducting website audits for enhanced accessibility, detailing the process of defining the audit scope, choosing accessibility standards, employing both automated and manual testing, involving users with disabilities, and documenting progress. It emphasizes making digital experiences inclusive for all users.
Thu May 25 11:00:00 EDT 2023
Google Analytics 4: What Higher-Ed Institutions Need To Know About
Come July 1, 2023, Google's standard Universal Analytics properties will stop processing data, which means to track website analytics, you must be on Google's next-generation measurement solution, Google Analytics 4. In this blog post, we'll explore why transitioning to GA4 is essential, how to make the transition, and how it can help institutions achieve their goals.
Thu May 04 11:00:00 EDT 2023
Cascade CMS Hidden Gem: Salesforce Integration
Over 100 of our customers currently use Clive, Hannon Hill’s web personalization tool that integrates seamlessly with Cascade CMS. When we learned that a significant number of our customers use Salesforce as their CRM, our product team met with interested users to learn more about their desired outcomes concerning an integration between the two products. Fast forward: you can now send data from Clive forms directly into Salesforce.
Tue Apr 25 11:00:00 EDT 2023
The Importance of Technical SEO
Most content creators know about on-page and off-page SEO and do their utmost to create thorough, useful, and well-written content. But what about technical SEO? Technical SEO is essential to any search engine optimization strategy. Find the missing piece needed to help you rank on Google's first page in this blog post.
Thu Mar 16 11:00:00 EDT 2023
Higher-Ed Web Trends To Watch In 2023
A panel of higher-ed industry experts with a combined working experience of nearly 100 years came together to keynote the 2023 Cascade User Conference during a fireside chat to discuss higher-ed web trends for 2023 and beyond. These are their predictions.
Thu Mar 09 11:00:00 EST 2023
ChatGPT And What It Means For Higher Ed Marketing
In November 2022, OpenAI, an artificial intelligence (AI) development company based out of San Francisco, released ChatGPT, a language generation model. It is based on the GPT (Generative Pre-trained Transformer) architecture and fine-tuned for conversational response generation. This week's blog post provides an introduction to ChatGPT and how higher-ed marketers could utilize the tool.
Tue Jan 17 11:00:00 EST 2023
Must-Listen Higher Ed Podcasts
Check out our must-listen podcasts for Higher Ed web, marketing, and admissions professionals in 2022.
Tue Mar 08 14:00:00 EST 2022
Tips and Tools to Increase Content Contributor Engagement
End user buy-in and CMS adoption is critical to website success. Check out the ways in which Cascade CMS encourages content contributor engagement.
Tue Jun 22 11:00:00 EDT 2021
Trending Now: Must-Know SEO Tactics
With the upcoming launch of Google's newest search engine optimization (SEO) report, Core Web Vitals, we’re checking in on the must-know SEO tactics of 2021.
Tue Jun 08 11:00:00 EDT 2021
3 Quick Ways to Make Your Google Analytics Actionable
As Higher Ed websites continue to serve as a resource hub for many different audiences, it is important to utilize tracking metrics to serve as a driving force behind evolving your web strategy.
Wed Mar 03 11:00:00 EST 2021
The New Normal, Connecting in a Virtual World
As the COVID-19 pandemic has likely paused most in-person recruiting, now is the time to get creative with virtual content and experiences to get in-front (and stay in-front) of your target audience.
Tue Nov 24 11:00:00 EST 2020
What's New in Cascade CMS and Clive Webinar
Join us on Wednesday, October 14 for a live webinar to learn what's new and next with Cascade CMS and Clive. We'll leave plenty of time for Q&A.
Thu Oct 01 11:00:00 EDT 2020
The True Costs of an Open Source CMS
An open source CMS has inherent benefits, but dig a little deeper and you might find hidden costs and hardships that don’t make sense for your business.
Thu Sep 10 11:00:00 EDT 2020
Getting Started With Segments in Clive
Segments, a recently-released feature in Clive, enables you to bundle personalization rules for better reuse. Read on for two examples of how Segments can be used in Clive.
Thu Jul 16 11:00:00 EDT 2020
Making Live Streams Accessible
With a rise in live streaming across platforms, it is critical to reach your whole audience and increase engagement with accessible content.
Thu Jul 09 11:00:00 EDT 2020
Webinar Alert: What's New in Cascade CMS and Clive
Join us on Wednesday, July 15 for a live webinar to learn what's new and next with Cascade CMS and Clive. We'll leave plenty of time for Q&A.
Wed Jul 01 11:00:00 EDT 2020
Faster, More Cost-Effective Marketing
We’ve compiled a list of seven marketing strategies that will produce quick wins without breaking the bank.
Thu May 28 11:00:00 EDT 2020
A Roundup: Helpful Resources During the COVID-19 Pandemic
Take a look at expert insights and shared resources that may be beneficial to you and your organization as you look to adapt to the changing times due to the coronavirus pandemic.
Tue Apr 07 11:00:00 EDT 2020
Future Trends and Tactics from the AMA Symposium for Marketing of Higher Education
How Gen Z is shifting communication trends in Higher Education, a recap from the 2019 AMA Symposium for Marketing of Higher Education.
Thu Nov 21 11:00:00 EST 2019
Webinar Alert: What's New in Cascade CMS
As you may know, we're hosting a quarterly webinar series to walk you through recently-released features, polishes, and fixes in Cascade CMS.
Tue Jul 02 11:00:00 EDT 2019
Webinar Recording: Beyond Templates - Build a Toolkit and Playbook for Successful Websites
Access a recording of "Beyond Templates - Build a Toolkit & Playbook for Successful Websites", a webinar delivered by David Poteet, President and Founder at NewCity.
Thu Jun 27 11:00:00 EDT 2019
7 Things You Should Know To Choose the Right CMS for Your Organization
In this post, we’ll share seven important questions to answer when selecting a new CMS.
Thu Feb 21 11:00:00 EST 2019
Is It Time For A Website Redesign?
This blog post will help you determine if it’s time to redesign your website and, if so, some insight into next steps.
Thu Jan 17 11:00:00 EST 2019
6 Steps to Make Sites Accessible for Individuals Using Screen Readers
In this post, we’ll share six techniques to creating accessible websites for individuals using screen reading technologies.
Thu Nov 29 11:00:00 EST 2018
6 Steps to Make Sites Accessible for Individuals Using Screen Readers
In this post, we’ll share six techniques to creating accessible websites for individuals using screen reading technologies.
Thu Nov 29 11:00:00 EST 2018
Upcoming Webinar: Digital Transformation for Better Engagement and Better Results
In this webinar, Kat Liendgens will examine some of the ways in which higher education institutions are approaching the challenge of optimizing the visitor experience for their target personas. Claim your spot now!
Thu Nov 15 11:00:00 EST 2018
Dive into the technical aspects of Cascade CMS by participating in our free quarterly workshop.
Tue Aug 14 11:00:00 EDT 2018
Cascade CMS Chronicles: Features That Promote Accountability
Cascade CMS fosters collaboration, supports content quality, and enables accountability. In this blog post, we look at three ways Cascade CMS promotes accountability.
Wed Jun 06 11:00:00 EDT 2018
Webinar Recording: Work Smarter, Not Harder with Cascade CMS
Many are tasked with accomplishing more with less and with Cascade CMS, it’s possible.This webinar explains how one client used templates built in Cascade CMS to power their site’s redesign.
Wed May 23 11:00:00 EDT 2018
Don’t Miss This Free Workshop on Web Accessibility
Web accessibility is a huge priority for those working in higher education. In this blog post, we highlight a free event we’re hosting with our partners at Siteimprove.
Thu May 10 11:00:00 EDT 2018
Understanding Site Accessibility: Accessible Websites in Higher Education
Maintaining accessible websites is essential in higher education. In this blog post, we highlight various organizations that are succeeding with site accessibility.
Wed Apr 18 11:00:00 EDT 2018
Understanding Site Accessibility: Supporting Robust Options
Many users rely on assistive technologies to interact with content online. In this blog post, we’ll explain how to make your site compatible with various user agents.
Thu Apr 05 11:00:00 EDT 2018
Cascade CMS Chronicles: Cascade CMS 8.9 is Here
We constantly improve Cascade CMS so users can achieve more. In this blog post, we highlight features in Cascade CMS 8.9 that support efficiency.
Wed Apr 04 11:00:00 EDT 2018
Understanding Site Accessibility: Making Content Understandable
Making content work for individuals with an array of interests and abilities can be difficult. In this blog post, we explain how to make content more understandable.
Thu Mar 29 11:00:00 EDT 2018
Understanding Site Accessibility: Why Operability Is Important
Accessibility is about more than alt tags and video captions, it’s about helping users move through your site with ease. In this blog post, we explain the principle of operability and explain why it’s essential to site accessibility.
Thu Mar 22 11:00:00 EDT 2018
Understanding Site Accessibility: Offering Perceivable Content
Offering equal access to websites means meeting several standards governing site accessibility. In this blog post, we explain the fundamentals of perceivability.
Thu Mar 15 11:00:00 EDT 2018
Understanding Site Accessibility: What It Is and Why It Exists
Focusing on site accessibility is one to improve the experience of many users at once. In this blog post, we’ll explain site accessibility and why it matters.
Thu Mar 08 11:00:00 EST 2018
Cascade CMS User Groups Are Back
User Groups connect customers from various organizations to exchange practical tips and best practices for using Cascade CMS. Read this blog post to learn more about the first Cascade CMS User Group sessions of 2018.
Tue Feb 27 11:00:00 EST 2018
Webinar Recording: What’s Next With Accessibility
Maintaining accessible websites is a huge priority for those in higher education or government. This blog post announces the release a webinar recording that explains key elements of web accessibility.
Thu Feb 15 11:00:00 EST 2018
Customer Spotlight: University of Nebraska at Kearney
In this blog post, we talk to UNK about their accessibility plan, best practices, and recommendations for other organizations.
Tue Feb 06 11:00:00 EST 2018
Customer Spotlight: University of Dayton
In this blog post from Hannon Hill, learn how the University of Dayton’s IT and Marketing teams work together to create a successful recruiting website.
Tue Jan 30 11:00:00 EST 2018
CMS Chronicles: Everything You Need to Know About Cascade CMS 8.8
We’re committed to giving teams the tools they need to create and manage quality sites. In this blog, we highlight some of the ways users do more together with Cascade CMS.
Wed Jan 24 11:00:00 EST 2018
Checking Accessibility is Faster, Easier and More Thorough in Cascade CMS 8.8
We’re always looking for new ways to help teams accomplish more, together. In this blog post, we highlight an exciting new feature that allows SiteImprove users to access helpful information within Cascade CMS.
Tue Jan 16 11:00:00 EST 2018