Author: Kat Liendgens


2023 HighEdWeb Takeaways

Hannon Hill has supported and attended the annual HighEdWeb conference for over a dozen years, and we continue to be impressed with the thoughtfulness, creativity, and passion of the higher education community. This a recap of some of the presentation for #HEWeb23.

Thu Oct 19 11:00:00 EDT 2023

Author: Chris Rapozo


10 Ways an Unsupported CMS can Hurt Higher Education Revenue

A website is higher-ed's number one recruiting tool. Institutions must prioritize their online presence to maintain relevance and credibility. Central to this is the CMS they employ. This week's blog post explores ten consequences institutions might face when their CMS fails to evolve with technological advancements.

Thu Sep 28 11:00:00 EDT 2023

Author: Graham Lewis


How to Use a CMS to Foster Collaboration and Effective Communication in Higher-Ed

Platforms like Cascade are turning CMS's into a nucleus of academic knowledge, fostering seamless communication and enabling dynamic partnerships amongst departments. See how Cascade CMS and others are reshaping the higher-ed landscape, from real-time content editing to remote access and beyond.

Wed Aug 30 12:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Mastering SEO for Higher Education Websites

In a recent webinar, higher-ed experts from Hannon Hill and VisionPoint Marketing shared valuable insights and actionable strategies on how to conquer the SEO realm for colleges and universities. Read a summary of the presentation in this week's blog post.

Thu Aug 17 11:00:00 EDT 2023

Author: Chris Rapozo


Transforming College Move-In Day with Digital Signage

In an increasingly digital world, colleges and universities continually seek innovative ways to enhance the campus experience for students and their parents. One such strategy that has gained significant momentum is the use of digital signage. Learn how to utilize its power in this blog post.

Thu Jul 20 11:00:00 EDT 2023

Author: Debbie Nichols


10 Ways Cascade CMS Can Elevate Your Content Management Strategy

In this guest article by Debbie Nichols, Web Content Engineer at Fresno City College, she explores the remarkable features and benefits of Cascade CMS, highlighting its ability to unlock the full potential of your content management strategy. Learn how you can do the same in this post.

Thu Jun 29 11:00:00 EDT 2023

Author: Chris Rapozo


ChatGPT - Friend or Foe for Higher-Ed Marketing

Uncover insights from a recent panel discussion on the implications of Generative AI & ChatGPT in higher-ed marketing. Learn about the commoditization of content, how AI aids research, the rapid adoption of ChatGPT, and practical usage of the tool. Is AI a friend or foe for higher-ed marketers? Let's find out!

Thu Jun 15 11:00:00 EDT 2023

Author: Rebekah Langston


3 Reasons to Schedule a Check-In Call with Customer Success

Discover why scheduling a check-in call with Hannon Hill's Customer Success team is worth your time in this week's blog post. Identify how you can shape the future of your organization, learn about new features, and receive tailored advice for your organization's needs. Partner with Success and thrive in your web journey.

Thu Jun 08 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Google Analytics 4 and Tracking for Higher-Ed

A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.

Thu Jun 01 11:00:00 EDT 2023

Author: Blaine Herman


Effective Website Accessibility Audits

This week's guest blog post offers valuable insights on conducting website audits for enhanced accessibility, detailing the process of defining the audit scope, choosing accessibility standards, employing both automated and manual testing, involving users with disabilities, and documenting progress. It emphasizes making digital experiences inclusive for all users.

Thu May 25 11:00:00 EDT 2023

Author: Graham Lewis


GA4 - What Higher Ed Needs To Know

Come July 1, 2023, Google's standard Universal Analytics properties will stop processing data, which means to track website analytics, you must be on Google's next-generation measurement solution, Google Analytics 4. In this blog post, we'll explore why transitioning to GA4 is essential, how to make the transition, and how it can help institutions achieve their goals.

Thu May 04 11:00:00 EDT 2023

Author: Chris Rapozo


Cascade CMS Hidden Gem: Salesforce Integration

Over 100 of our customers currently use Clive, Hannon Hill’s web personalization tool that integrates seamlessly with Cascade CMS. When we learned that a significant number of our customers use Salesforce as their CRM, our product team met with interested users to learn more about their desired outcomes concerning an integration between the two products. Fast forward: you can now send data from Clive forms directly into Salesforce.

Tue Apr 25 11:00:00 EDT 2023

Author: Chris Rapozo


The Importance of Technical SEO

Most content creators know about on-page and off-page SEO and do their utmost to create thorough, useful, and well-written content. But what about technical SEO? Technical SEO is essential to any search engine optimization strategy. Find the missing piece needed to help you rank on Google's first page in this blog post.

Thu Mar 16 11:00:00 EDT 2023

Author: Chris Rapozo


Higher-Ed Web Trends To Watch In 2023

A panel of higher-ed industry experts with a combined working experience of nearly 100 years came together to keynote the 2023 Cascade User Conference during a fireside chat to discuss higher-ed web trends for 2023 and beyond. These are their predictions.

Thu Mar 09 11:00:00 EST 2023

Author: Chris Rapozo


ChatGPT And What It Means For Higher Ed Marketing

In November 2022, OpenAI, an artificial intelligence (AI) development company based out of San Francisco, released ChatGPT, a language generation model. It is based on the GPT (Generative Pre-trained Transformer) architecture and fine-tuned for conversational response generation. This week's blog post provides an introduction to ChatGPT and how higher-ed marketers could utilize the tool.

Tue Jan 17 11:00:00 EST 2023

Author: Daisy Perper


Must-Listen Higher Ed Podcasts

Check out our must-listen podcasts for Higher Ed web, marketing, and admissions professionals in 2022.

Tue Mar 08 14:00:00 EST 2022

Author: Laura Rives


Tips and Tools to Increase Content Contributor Engagement

End user buy-in and CMS adoption is critical to website success. Check out the ways in which Cascade CMS encourages content contributor engagement.

Tue Jun 22 11:00:00 EDT 2021

Author: Daisy Perper


Trending Now: Must-Know SEO Tactics

With the upcoming launch of Google's newest search engine optimization (SEO) report, Core Web Vitals, we’re checking in on the must-know SEO tactics of 2021.

Tue Jun 08 11:00:00 EDT 2021

Author: Daisy Perper


3 Quick Ways to Make Your Google Analytics Actionable

As Higher Ed websites continue to serve as a resource hub for many different audiences, it is important to utilize tracking metrics to serve as a driving force behind evolving your web strategy.

Wed Mar 03 11:00:00 EST 2021

Author: Daisy Perper


The New Normal, Connecting in a Virtual World

As the COVID-19 pandemic has likely paused most in-person recruiting, now is the time to get creative with virtual content and experiences to get in-front (and stay in-front) of your target audience.

Tue Nov 24 11:00:00 EST 2020

Author: Daisy Perper


What's New in Cascade CMS and Clive Webinar

Join us on Wednesday, October 14 for a live webinar to learn what's new and next with Cascade CMS and Clive. We'll leave plenty of time for Q&A.

Thu Oct 01 11:00:00 EDT 2020

Author: Laura Rives


The True Costs of an Open Source CMS

An open source CMS has inherent benefits, but dig a little deeper and you might find hidden costs and hardships that don’t make sense for your business.

Thu Sep 10 11:00:00 EDT 2020

Author: Kat Liendgens


Getting Started With Segments in Clive

Segments, a recently-released feature in Clive, enables you to bundle personalization rules for better reuse. Read on for two examples of how Segments can be used in Clive.

Thu Jul 16 11:00:00 EDT 2020

Author: Laura Rives


Making Live Streams Accessible

With a rise in live streaming across platforms, it is critical to reach your whole audience and increase engagement with accessible content.

Thu Jul 09 11:00:00 EDT 2020

Author: Laura Rives


Webinar Alert: What's New in Cascade CMS and Clive

Join us on Wednesday, July 15 for a live webinar to learn what's new and next with Cascade CMS and Clive. We'll leave plenty of time for Q&A.

Wed Jul 01 11:00:00 EDT 2020

Author: Laura Rives


Faster, More Cost-Effective Marketing

We’ve compiled a list of seven marketing strategies that will produce quick wins without breaking the bank.

Thu May 28 11:00:00 EDT 2020

Author: Daisy Perper


A Roundup: Helpful Resources During the COVID-19 Pandemic

Take a look at expert insights and shared resources that may be beneficial to you and your organization as you look to adapt to the changing times due to the coronavirus pandemic.

Tue Apr 07 11:00:00 EDT 2020