If you are a higher education institution, did you know that all of your public web content is being read by at least two sets of eyes?
Yes, every piece of web content has at LEAST two readers.
Not too long ago, university websites operated more like digital pamphlets and brochures for parents and prospective students. Striking visuals, compelling copy, and a well-placed pop-up form were just about all it took to pique your audience's interest and carve out a spot on the SEO charts.
Today, that paradigm has changed and continues to change rapidly. Now, not only must a university website prepare content to be read by human eyes, but also the eyes of AI, and beyond!
Join us on September 2, 2026 @ 1 PM (ET), for this FREE webinar on "Writing for Humans and AI at the Same Time." Kat Liendgens, CEO of Hannon Hill, will explore and unpack tips, tricks, and best practices to help optimize your website's readability for humans, AI, and more!
When: September 2, 2026, 1 PM - 2:00 PM ET
Where: Online via Zoom
What: A Higher Ed Webinar for Marketing Teams, Communications Teams, and Web, IT, & CMS teams
Who: Presentation by Kat Liendgens, CEO of Hannon Hill
Your higher ed website is no longer written for just one audience. Every page now has to serve prospective and current students looking for answers, search engines evaluating your content, and AI answer engines deciding whether your information is clear and trustworthy enough to include in their responses. Most web teams treat these as three separate challenges. They are not. In this live webinar, Kat Liendgens, CEO of Hannon Hill, will show why the content practices that create the best experience for human readers are the same ones that improve search performance and increase visibility in AI-generated answers. You'll learn a practical framework that helps your content succeed across all three audiences without creating separate strategies for each.
Who Should Attend:
To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.
Last Updated: Aug 19, 2026 9:00 AM
