Author: Chris Rapozo


Year in Review: Looking Back on 2023

As 2023 draws to a close, we reflect on a year filled with successful events, insightful discussions, and meaningful connections. Join us on a journey down memory lane as we reflect on the year with gratitude.

Thu Dec 28 11:00:00 EST 2023

Author: Chris Rapozo


10 Best Higher-Ed Marketing Podcasts for 2024

Back by popular demand. Check out who made the list of the best 10 higher-ed marketing podcasts for 2024. We have some newcomers this year!

Thu Dec 21 11:00:00 EST 2023

Author: Kat Liendgens


8 Higher Education Web Trends to Watch in 2024

The end of the year is an excellent opportunity to look ahead and identify the predominant web trends to expect in the upcoming year. This blog post focuses on eight higher-ed web trends to watch in 2024. Give it a look.

Thu Dec 14 11:00:00 EST 2023

Author: Gary Hudoff


10 AI Tools That Can Help Higher-Ed Marketing Teams Work More Efficiently

Discover the latest AI tools revolutionizing higher education marketing, featuring top picks like ChatGPT, DALL-E 3, and Sprout Social. This insightful post guides you through selecting efficient, effective AI-powered resources to enhance your team's productivity and creativity in higher-ed marketing.

Thu Dec 07 11:00:00 EST 2023

Author: Chris Rapozo


Webinar Recap: The Power of a Well-Managed Website

Our recent webinar on "The Power of a Well-Managed Website" gave attendees insights into the intricacies of effective website management. With expert perspectives, the session explored the importance of user satisfaction, accessibility, SEO, and more. Read the recap today.

Thu Nov 02 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Navigating the Demographic Enrollment Cliff

On October 25, Hannon Hill hosted a webinar on how to navigate the demographic enrollment cliff. The webinar featured insights from speakers Carrie Phillips, Chief Marketing Officer of the University of Arkansas at Little Rock, and Hannon Hill's Marketing Specialist, Chris Rapozo. Learn how you can prepare for the cliff.

Thu Oct 26 11:00:00 EDT 2023

Author: Kat Liendgens


2023 HighEdWeb Takeaways

Hannon Hill has supported and attended the annual HighEdWeb conference for over a dozen years, and we continue to be impressed with the thoughtfulness, creativity, and passion of the higher education community. This a recap of some of the presentation for #HEWeb23.

Thu Oct 19 11:00:00 EDT 2023

Author: Chris Rapozo


Web Smart Writing -- How Great Content Feeds a Winning Strategy

In a recent webinar, Todd Erkel, the leading voice in web content from Elliance, delves deep into these layers, demonstrating how strategic and smart content can revolutionize your web presence and your institution's enrollment, reputation, and overall brand destiny. Read a summary of the presentation in this week's blog post.

Thu Oct 05 11:00:00 EDT 2023

Author: R. Todd Erkel


Opinion: Why Shift from a Promotion to a Publishing Mindset?

In this guest post by R. Todd Erkel, Chief Content Officer at Elliance, he shares how to create quality, productive, and intentional content your audience craves in the age of information overload to build a deeper connection.

Thu Sep 14 11:00:00 EDT 2023

Author: Chris Rapozo


8 Ways to Engage Alumni in Higher-Ed Marketing

This week's blog post unpacks eight strategies to integrate alumni in higher education marketing, each aimed at boosting enrollment, enhancing institutional prestige, and charting a confident path forward amidst prevailing uncertainties

Thu Sep 07 11:00:00 EDT 2023

Author: Chris Rapozo


Webinar Recap: Mastering SEO for Higher Education Websites

In a recent webinar, higher-ed experts from Hannon Hill and VisionPoint Marketing shared valuable insights and actionable strategies on how to conquer the SEO realm for colleges and universities. Read a summary of the presentation in this week's blog post.

Thu Aug 17 11:00:00 EDT 2023

Author: Chris Rapozo


Transforming College Move-In Day with Digital Signage

In an increasingly digital world, colleges and universities continually seek innovative ways to enhance the campus experience for students and their parents. One such strategy that has gained significant momentum is the use of digital signage. Learn how to utilize its power in this blog post.

Thu Jul 20 11:00:00 EDT 2023

Author: Chris Rapozo


5 Ways To Strengthen Higher-Ed Websites through Diversity of Voice

Managing website content effectively is crucial for higher education institutions, and with the increasing competition and diverse audience, it is essential to showcase a variety of voices, personalize the user experience, and provide authentic, engaging content. Understanding the significance of these elements can help create a compelling online presence. Learn how to get started in this blog post.

Thu Jul 06 11:00:00 EDT 2023

Author: Debbie Nichols


10 Ways Cascade CMS Can Elevate Your Content Management Strategy

In this guest article by Debbie Nichols, Web Content Engineer at Fresno City College, she explores the remarkable features and benefits of Cascade CMS, highlighting its ability to unlock the full potential of your content management strategy. Learn how you can do the same in this post.

Thu Jun 29 11:00:00 EDT 2023

Author: Chris Rapozo


ChatGPT - Friend or Foe for Higher-Ed Marketing

Uncover insights from a recent panel discussion on the implications of Generative AI & ChatGPT in higher-ed marketing. Learn about the commoditization of content, how AI aids research, the rapid adoption of ChatGPT, and practical usage of the tool. Is AI a friend or foe for higher-ed marketers? Let's find out!

Thu Jun 15 11:00:00 EDT 2023

Author: Graham Lewis


GA4 - What Higher Ed Needs To Know

Come July 1, 2023, Google's standard Universal Analytics properties will stop processing data, which means to track website analytics, you must be on Google's next-generation measurement solution, Google Analytics 4. In this blog post, we'll explore why transitioning to GA4 is essential, how to make the transition, and how it can help institutions achieve their goals.

Thu May 04 11:00:00 EDT 2023

Author: Chris Rapozo


5 tips to boost your content creators' web writing skills

In today's digital age, writing for the web has become an essential skill. Content creators need to know how to write in a way that engages audiences and keeps them coming back for more. In this blog post, we'll provide you with actionable tips on how to write for the web. By following these guidelines, you can take your online writing to the next level and build a loyal following of readers.

Thu Apr 06 11:00:00 EDT 2023

Author: Chris Rapozo


Preparing For The Enrollment Cliff

The enrollment cliff is a term used to describe a notable drop in student enrollment rates in higher education institutions expected to begin in 2025. It poses a challenge for higher education institutions but also opportunities. There are several strategies that universities can employ to prepare for it. Learn about them in this blog post.

Tue Mar 28 11:00:00 EDT 2023

Author: Chris Rapozo


The Importance of Technical SEO

Most content creators know about on-page and off-page SEO and do their utmost to create thorough, useful, and well-written content. But what about technical SEO? Technical SEO is essential to any search engine optimization strategy. Find the missing piece needed to help you rank on Google's first page in this blog post.

Thu Mar 16 11:00:00 EDT 2023

Author: Chris Rapozo


10 Best Higher-Ed Marketing Podcasts for 2023

The way we receive our information is constantly evolving, and we’ve seen the popularity of podcasts rapidly increase. Podcasts are versatile, engaging, and packed with information for niche audiences. The higher-ed sector is no exception to the podcast trend, with multiple podcasts to choose from. The list in this blog post contains 10 must-listen podcasts for higher-ed web, marketing, and admissions professionals in 2023.

Thu Feb 16 11:00:00 EST 2023

Author: Chris Rapozo


Audience Engagement and Personalized Content

Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in. By customizing the website's content and layout to each individual visitor, higher education institutions can provide a more enjoyable and efficient experience for their key stakeholders and increase engagement.

Thu Feb 02 11:00:00 EST 2023

Author: Chris Rapozo


ChatGPT And What It Means For Higher Ed Marketing

In November 2022, OpenAI, an artificial intelligence (AI) development company based out of San Francisco, released ChatGPT, a language generation model. It is based on the GPT (Generative Pre-trained Transformer) architecture and fine-tuned for conversational response generation. This week's blog post provides an introduction to ChatGPT and how higher-ed marketers could utilize the tool.

Tue Jan 17 11:00:00 EST 2023

Author: Chris Rapozo


Higher Ed Story Marketing Examples From Our Clients

In a recent blog post we shared how colleges and universities can build trust and stand out in an increasingly competitive higher ed marketplace by connecting with audiences through the art of storytelling. In this week’s blog post, we decided to go the “show, don’t tell” route and provide real-world story marketing examples from some of our clients.

Thu Dec 01 00:00:00 EST 2022

Author: Chris Rapozo


Connecting With Audiences Through Storytelling

Stories and storytelling has been around since ancient times. Stories educate, unite, give purpose and connect. Forming an emotional connection between your audience and your organization has never been more critical. Learn how to connect with your audience in this week's blog on storytelling.

Thu Nov 03 11:00:00 EDT 2022

Author: Laura Rives


8 Steps of a Successful Content Audit

In this blog post, we outline eight steps of a successful content audit to help you fully understand the structure and quality of your web content.

Thu Oct 06 11:00:00 EDT 2022

Author: Laura Rives


7 Techniques to Modernize Your Social Media Strategy

You’ve mastered the fundamentals of a great social media strategy and it’s time to leverage more modern techniques. Check out this blog post for seven contemporary tips for reaching savvy audiences.

Tue Sep 06 11:00:00 EDT 2022

Author: Chris Rapozo


5 Tips to Help Launch Your Website to the Top of Google

Google recently announced the newest updates to its search engine algorithm and provided helpful tips content creators should know. This blog post contains five powerful tips on getting your content to the top of search results pages.

Tue Aug 30 11:00:00 EDT 2022

Author: Laura Rives


How to Crowdsource Content

Crowdsourcing content can better align you with industry experts and strengthen your brand with social proof. It can also help teams with time and resource constraints publish high-quality content. Check out this blog post for four tips on crowdsourcing content.

Thu Jul 28 11:00:00 EDT 2022

Author: Laura Rives


Four Characteristics of Highly-Effective Content

In this blog post we take a look at four reasonable, easy-to-implement techniques to take your content strategy to the next level.

Thu Jul 21 11:00:00 EDT 2022

Author: Kat Liendgens


Web Content Trends in Higher Education

When talking about web trends, the conversation tends to veer to design. Let's take a look at seven web content trends in higher education.

Thu Jul 14 11:00:00 EDT 2022

Author: Daisy Perper


Email Marketing: 5 Tips to Boost Delivery

With the rise of increasing email marketing spend, it’s important to ensure that you’re getting the most value for your dollar. Check out our round-up of how organizations are working to boost delivery results and inbox placement.

Thu Apr 21 11:00:00 EDT 2022

Author: Kat Liendgens


How to Make Things Easier on Your Content Contributors

In today's blog post, we're diving into four ways to make things easier on your content contributors.

Tue Apr 05 11:00:00 EDT 2022

Author: Daisy Perper


Five Gripping Benefits of Web Personalization

The proven benefits of website personalization support an enhanced user experience, and the time is now to jumpstart your brands path to personalization.

Thu Mar 31 11:00:00 EDT 2022

Author: Laura Rives


New Higher Education Benchmark Report

Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime.

Wed Mar 23 11:00:00 EDT 2022

Author: Laura Rives


Web Governance: Building the Framework and the Committee

Web governance doesn’t have to be daunting. A small investment now can evolve into an empowering set of standards to bring you from chasing shiny objects to tackling strategic projects.

Tue Mar 15 11:00:00 EDT 2022

Author: Daisy Perper


Must-Listen Higher Ed Podcasts

Check out our must-listen podcasts for Higher Ed web, marketing, and admissions professionals in 2022.

Tue Mar 08 14:00:00 EST 2022

Author: Daisy Perper


Evolving Technologies: Three Ways to Stay Connected to Gen-Z

In today’s blog post, we outline three ways to stay connected to the tech savvy Generation Z audience, and maintain that personal connection in 2022.

Thu Feb 17 11:00:00 EST 2022

Author: Laura Rives


2022 Forecast: 5 Predictions for Content Strategy

In this blog post, we predict five key content creation and content strategy trends for 2022.

Thu Jan 06 14:00:00 EST 2022

Author: Laura Rives


5 Key Tips for Better Web Accessibility

Watch the webinar recording now to learn about evolving web accessibility standards and how to remain compliant in 2022.

Thu Dec 02 11:00:00 EST 2021

Author: Daisy Perper


Digital Marketing Trends Here To Stay

As we look to maneuver the digital landscape post-pandemic, we’re exploring digital marketing trends that we’re accelerated by the COVID-19 pandemic and only continue to gain momentum.

Thu Nov 11 11:00:00 EST 2021

Author: Jasmine de Guzman


A Proactive Approach To Perfecting Your Website

Hannon Hill and Monsido are technology partners, and the new integration between Cascade CMS and the Monsido platform delivers more seamless website management.

Wed Aug 04 11:00:00 EDT 2021

Author: Daisy Perper


How Can Higher Ed Websites Inspire Students?

In today's blog post, we're highlighting how colleges & universities can utilize ever-evolving digital media trends on their websites to inspire and build emotional connections with their audience.

Wed Jul 21 11:00:00 EDT 2021

Author: Laura Rives


Tips and Tools to Increase Content Contributor Engagement

End user buy-in and CMS adoption is critical to website success. Check out the ways in which Cascade CMS encourages content contributor engagement.

Tue Jun 22 11:00:00 EDT 2021

Author: Daisy Perper


Trending Now: Must-Know SEO Tactics

With the upcoming launch of Google's newest search engine optimization (SEO) report, Core Web Vitals, we’re checking in on the must-know SEO tactics of 2021.

Tue Jun 08 11:00:00 EDT 2021

Author: Laura Rives


Content Strategy Can Help Returning to Campus

Please enjoy a recording of a webinar presented by Fastspot and Hannon Hill that highlights recommended strategies for presenting different audiences with the information they need for safely returning to campus.

Tue Jun 01 11:00:00 EDT 2021

Author: Daisy Perper


Maintaining an Effective Omnichannel Strategy

As today’s audience is the most technologically savvy in recent years, many marketers are moving towards an Omnichannel approach. Check out our tips on maintaining an effective Omnichannel strategy.

Tue Apr 13 11:00:00 EDT 2021

Author: Kat Liendgens


Tips From Our Communication Playbook

Explore five tips from Hannon Hill's recently created communication playbook intended to provide best practices and guidelines.

Tue Mar 30 11:00:00 EDT 2021

Author: Laura Rives


Reaching Adult Learners

Skills and requirements for career advancement are changing, and adult learners are looking for new opportunities to remain competitive in the workplace. Here are five ways to make your continuing ed programs stand out.

Tue Mar 23 11:00:00 EDT 2021

Author: Laura Rives


Making the Case for Cascade Cloud

In this blog post we take a look at what's to gain by transitioning to Cloud-based solutions and review the top five factors that make a compelling case for Cascade Cloud.

Tue Mar 09 11:00:00 EST 2021

Author: Laura Rives


How Cascade CMS Supports Current SEO Trends

Search engine optimization is constantly evolving, so it is important to stay on top of metrics to improve your spot in the rankings. Check out this blog post to learn how Cascade CMS supports five SEO trends for 2021.

Tue Feb 23 14:00:00 EST 2021

Author: Daisy Perper


Three Ways Higher Ed is Successfully Utilizing Social Media

In today’s blog post, we’re exploring three ways higher education experts are effectively using social media as well as helpful tips as social strategies continue to evolve.

Tue Feb 16 11:30:00 EST 2021

Author: Laura Rives


Marketing No-Nos to Stop in 2020

Poor marketing strategies, even those delivered with the best intentions, can lead to a host of negative consequences. Use the new year as an impetus to evaluate plans, and make a choice to leave these 10 techniques in the past.

Tue Jan 19 11:00:00 EST 2021

Author: Laura Rives


7 Content Marketing and Design Trends to Follow in 2021

There is a lot to look forward to in 2021. From how we engage with audiences to the look and feel of our sites, we've compiled a list of seven content marketing and design trends to try this year.

Thu Jan 14 11:00:00 EST 2021

Author: Laura Rives


6 Personalization Tactics to Try in 2021

If you're ready to get started with personalization but feel blocked by lack of time or resources, check out these six easy-to-implement techniques that require no historical data collection or ties to your CRM.

Thu Dec 17 11:00:00 EST 2020

Author: Daisy Perper


The New Normal, Connecting in a Virtual World

As the COVID-19 pandemic has likely paused most in-person recruiting, now is the time to get creative with virtual content and experiences to get in-front (and stay in-front) of your target audience.

Tue Nov 24 11:00:00 EST 2020

Author: Laura Rives


Five Reports to Help Build a 2021 Marketing Plan

In this blog post we highlight five industry reports that can help you build and validate your 2021 marketing plan. All are free to download.

Thu Nov 12 11:00:00 EST 2020

Author: Laura Rives


Calculating the ROI of a CMS

ROI is a calculation that can be used to evaluate the success of a software investment at any stage of the project. Read on for a simple way to calculate the return on investment of a content management system.

Wed Oct 07 11:00:00 EDT 2020

Author: Laura Rives


Better Understand Your Site Visitors

Different people want to be treated differently. Creating user personas will strengthen your marketing efforts and help you deliver targeted experiences.

Thu Sep 24 11:00:00 EDT 2020

Author: Laura Rives


Five Techniques to Boost Content Marketing ROI

If your pages aren’t delivering desired results, try these five techniques for writing good content and ranking favorably with Google.

Thu Aug 20 11:00:00 EDT 2020

Author: Laura Rives


Four Personalization Quick Wins to Try Today

Personalization does not have to be daunting. Try out these four quick wins for any market, industry, or organization size.

Tue Jul 28 11:00:00 EDT 2020

Author: Laura Rives


The Power of Adaptive Leadership in Times of Crisis

When solutions are unknown, it’s time to mobilize people and discern a new pathway. Read on to learn how to implement adaptive leadership techniques today.

Thu Jul 02 11:00:00 EDT 2020

Author: Laura Rives


Faster, More Cost-Effective Marketing

We’ve compiled a list of seven marketing strategies that will produce quick wins without breaking the bank.

Thu May 28 11:00:00 EDT 2020

Author: Daisy Perper


Back to the Basics: What Makes “Good Content?”

With all of the new and exciting trends and technologies out there, let's not forget the recipe for good, quality content that benefits your audience.

Thu Feb 27 11:00:00 EST 2020

Author: Daisy Perper


2020 Content Marketing Trends

Taking a look at the trending tactics to consider when planning for your 2020 content marketing strategy.

Mon Jan 27 11:00:00 EST 2020

Author: Daisy Perper


2019: A Year in Review

Last year brought growth, updates, and exciting launches at Hannon Hill. As we look forward to the new year, we’re excited to look back on all that was accomplished in 2019.

Thu Jan 09 11:00:00 EST 2020

Author: Kat Liendgens


Personalization 101: Implicit versus Explicit personalization

Part two of seven in a series about digital personalization in higher education. Read on to learn about implicit (inferred) personalization versus explicit (volunteered) personalization.

Thu Sep 26 11:00:00 EDT 2019

Author: Miranda Stephen


Female Domination in the Middle East Tech Sector

In this blog post, we explore the culture, dynamics, and innovation that are polarizing the dominance of women in the Middle Eastern tech industry.

Mon Apr 01 11:00:00 EDT 2019

Author: Content Marketer


Managing Internal and External Audiences

Marketing teams respond to needs of internal and external stakeholders simultaneously. In this blog post, we explain how to balance both while driving results.

Tue May 15 11:00:00 EDT 2018