Content Marketing
Increase Higher-Ed Audience Engagement with Personalized Content
Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in. By customizing the website's content and layout to each individual visitor, higher education institutions can provide a more enjoyable and efficient experience for their key stakeholders and increase engagement.
Thu Feb 02 11:00:00 EST 2023
ChatGPT And What It Means For Higher Ed Marketing
In November 2022, OpenAI, an artificial intelligence (AI) development company based out of San Francisco, released ChatGPT, a language generation model. It is based on the GPT (Generative Pre-trained Transformer) architecture and fine-tuned for conversational response generation. This week's blog post provides an introduction to ChatGPT and how higher-ed marketers could utilize the tool.
Tue Jan 17 11:00:00 EST 2023
Higher Ed Story Marketing Examples From Our Clients
In a recent blog post we shared how colleges and universities can build trust and stand out in an increasingly competitive higher ed marketplace by connecting with audiences through the art of storytelling. In this week’s blog post, we decided to go the “show, don’t tell” route and provide real-world story marketing examples from some of our clients.
Thu Dec 01 00:00:00 EST 2022
Higher Ed Story Marketing: The Art Of Connecting With Audiences Through Storytelling
Stories and storytelling has been around since ancient times. Stories educate, unite, give purpose and connect. Forming an emotional connection between your audience and your organization has never been more critical. Learn how to connect with your audience in this week's blog on storytelling.
Thu Nov 03 11:00:00 EDT 2022
8 Steps of a Successful Content Audit
In this blog post, we outline eight steps of a successful content audit to help you fully understand the structure and quality of your web content.
Thu Oct 06 11:00:00 EDT 2022
7 Techniques to Modernize Your Social Media Strategy
You’ve mastered the fundamentals of a great social media strategy and it’s time to leverage more modern techniques. Check out this blog post for seven contemporary tips for reaching savvy audiences.
Tue Sep 06 11:00:00 EDT 2022
5 Tips to Help Launch Your Website to the Top of Google
Google recently announced the newest updates to its search engine algorithm and provided helpful tips content creators should know. This blog post contains five powerful tips on getting your content to the top of search results pages.
Tue Aug 30 11:00:00 EDT 2022
Crowdsourcing content can better align you with industry experts and strengthen your brand with social proof. It can also help teams with time and resource constraints publish high-quality content. Check out this blog post for four tips on crowdsourcing content.
Thu Jul 28 11:00:00 EDT 2022
Four Characteristics of Highly-Effective Content
In this blog post we take a look at four reasonable, easy-to-implement techniques to take your content strategy to the next level.
Thu Jul 21 11:00:00 EDT 2022
Web Content Trends in Higher Education
When talking about web trends, the conversation tends to veer to design. Let's take a look at seven web content trends in higher education.
Thu Jul 14 11:00:00 EDT 2022
Email Marketing: 5 Tips to Boost Delivery
With the rise of increasing email marketing spend, it’s important to ensure that you’re getting the most value for your dollar. Check out our round-up of how organizations are working to boost delivery results and inbox placement.
Thu Apr 21 11:00:00 EDT 2022
How to Make Things Easier on Your Content Contributors
In today's blog post, we're diving into four ways to make things easier on your content contributors.
Tue Apr 05 11:00:00 EDT 2022
Five Gripping Benefits of Web Personalization
The proven benefits of website personalization support an enhanced user experience, and the time is now to jumpstart your brands path to personalization.
Thu Mar 31 11:00:00 EDT 2022
New Higher Education Benchmark Report
Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime.
Wed Mar 23 11:00:00 EDT 2022
Web Governance: Building the Framework and the Committee
Web governance doesn’t have to be daunting. A small investment now can evolve into an empowering set of standards to bring you from chasing shiny objects to tackling strategic projects.
Tue Mar 15 11:00:00 EDT 2022
Must-Listen Higher Ed Podcasts
Check out our must-listen podcasts for Higher Ed web, marketing, and admissions professionals in 2022.
Tue Mar 08 14:00:00 EST 2022
Evolving Technologies: Three Ways to Stay Connected to Gen-Z
In today’s blog post, we outline three ways to stay connected to the tech savvy Generation Z audience, and maintain that personal connection in 2022.
Thu Feb 17 11:00:00 EST 2022
2022 Forecast: 5 Predictions for Content Strategy
In this blog post, we predict five key content creation and content strategy trends for 2022.
Thu Jan 06 14:00:00 EST 2022
Webinar Recording: 5 Key Tips for Better Web Accessibility in 2022
Watch the webinar recording now to learn about evolving web accessibility standards and how to remain compliant in 2022.
Thu Dec 02 11:00:00 EST 2021
Looking Ahead: 3 Digital Marketing Trends That Are Here to Stay
As we look to maneuver the digital landscape post-pandemic, we’re exploring digital marketing trends that we’re accelerated by the COVID-19 pandemic and only continue to gain momentum.
Thu Nov 11 11:00:00 EST 2021
A Proactive Approach To Perfecting Your Website
Hannon Hill and Monsido are technology partners, and the new integration between Cascade CMS and the Monsido platform delivers more seamless website management.
Wed Aug 04 11:00:00 EDT 2021
How Can Higher Ed Websites Inspire Students?
In today's blog post, we're highlighting how colleges & universities can utilize ever-evolving digital media trends on their websites to inspire and build emotional connections with their audience.
Wed Jul 21 11:00:00 EDT 2021
Tips and Tools to Increase Content Contributor Engagement
End user buy-in and CMS adoption is critical to website success. Check out the ways in which Cascade CMS encourages content contributor engagement.
Tue Jun 22 11:00:00 EDT 2021
Trending Now: Must-Know SEO Tactics
With the upcoming launch of Google's newest search engine optimization (SEO) report, Core Web Vitals, we’re checking in on the must-know SEO tactics of 2021.
Tue Jun 08 11:00:00 EDT 2021
Webinar Recording: How Content Strategy Can Help With Returning to Campus
Please enjoy a recording of a webinar presented by Fastspot and Hannon Hill that highlights recommended strategies for presenting different audiences with the information they need for safely returning to campus.
Tue Jun 01 11:00:00 EDT 2021
Maintaining an Effective Omnichannel Strategy
As today’s audience is the most technologically savvy in recent years, many marketers are moving towards an Omnichannel approach. Check out our tips on maintaining an effective Omnichannel strategy.
Tue Apr 13 11:00:00 EDT 2021
Tips From Our Communication Playbook
Explore five tips from Hannon Hill's recently created communication playbook intended to provide best practices and guidelines.
Tue Mar 30 11:00:00 EDT 2021
5 Ways to Reach Adult Learners and Promote Continuing Education Programs
Skills and requirements for career advancement are changing, and adult learners are looking for new opportunities to remain competitive in the workplace. Here are five ways to make your continuing ed programs stand out.
Tue Mar 23 11:00:00 EDT 2021
Making the Case for Cascade Cloud
In this blog post we take a look at what's to gain by transitioning to Cloud-based solutions and review the top five factors that make a compelling case for Cascade Cloud.
Tue Mar 09 11:00:00 EST 2021
How Cascade CMS Supports Current SEO Trends
Search engine optimization is constantly evolving, so it is important to stay on top of metrics to improve your spot in the rankings. Check out this blog post to learn how Cascade CMS supports five SEO trends for 2021.
Tue Feb 23 14:00:00 EST 2021
Three Ways Higher Ed is Successfully Utilizing Social Media
In today’s blog post, we’re exploring three ways higher education experts are effectively using social media as well as helpful tips as social strategies continue to evolve.
Tue Feb 16 11:30:00 EST 2021
New Year, Fresh Start: 10 Marketing No-Nos to Leave Behind in 2020
Poor marketing strategies, even those delivered with the best intentions, can lead to a host of negative consequences. Use the new year as an impetus to evaluate plans, and make a choice to leave these 10 techniques in the past.
Tue Jan 19 11:00:00 EST 2021
7 Content Marketing and Design Trends to Follow in 2021
There is a lot to look forward to in 2021. From how we engage with audiences to the look and feel of our sites, we've compiled a list of seven content marketing and design trends to try this year.
Thu Jan 14 11:00:00 EST 2021
6 Personalization Tactics to Try in 2021
If you're ready to get started with personalization but feel blocked by lack of time or resources, check out these six easy-to-implement techniques that require no historical data collection or ties to your CRM.
Thu Dec 17 11:00:00 EST 2020
The New Normal, Connecting in a Virtual World
As the COVID-19 pandemic has likely paused most in-person recruiting, now is the time to get creative with virtual content and experiences to get in-front (and stay in-front) of your target audience.
Tue Nov 24 11:00:00 EST 2020
Five Reports to Help Build a 2021 Marketing Plan
In this blog post we highlight five industry reports that can help you build and validate your 2021 marketing plan. All are free to download.
Thu Nov 12 11:00:00 EST 2020
ROI is a calculation that can be used to evaluate the success of a software investment at any stage of the project. Read on for a simple way to calculate the return on investment of a content management system.
Wed Oct 07 11:00:00 EDT 2020
Perfecting Personas: Understanding the Person Behind the Visit
Different people want to be treated differently. Creating user personas will strengthen your marketing efforts and help you deliver targeted experiences.
Thu Sep 24 11:00:00 EDT 2020
Five Techniques to Boost Content Marketing ROI
If your pages aren’t delivering desired results, try these five techniques for writing good content and ranking favorably with Google.
Thu Aug 20 11:00:00 EDT 2020
Four Personalization Quick Wins to Try Today
Personalization does not have to be daunting. Try out these four quick wins for any market, industry, or organization size.
Tue Jul 28 11:00:00 EDT 2020
The Power of Adaptive Leadership in Times of Crisis
When solutions are unknown, it’s time to mobilize people and discern a new pathway. Read on to learn how to implement adaptive leadership techniques today.
Thu Jul 02 11:00:00 EDT 2020
Faster, More Cost-Effective Marketing
We’ve compiled a list of seven marketing strategies that will produce quick wins without breaking the bank.
Thu May 28 11:00:00 EDT 2020
Back to the Basics: What Makes “Good Content?”
With all of the new and exciting trends and technologies out there, let's not forget the recipe for good, quality content that benefits your audience.
Thu Feb 27 11:00:00 EST 2020
Taking a look at the trending tactics to consider when planning for your 2020 content marketing strategy.
Mon Jan 27 11:00:00 EST 2020
Last year brought growth, updates, and exciting launches at Hannon Hill. As we look forward to the new year, we’re excited to look back on all that was accomplished in 2019.
Thu Jan 09 11:00:00 EST 2020
Webinar Alert - Content Personalization: The Low-Hanging Fruit
Join us on Tuesday, December 3 for an encore of our HighEdWeb presentation highlighting some of the powerful ways you can implement website personalization with no coding or development skills necessary.
Tue Nov 19 11:00:00 EST 2019
Seven Questions to Ask When Evaluating Personalization Providers
Part seven, the final installment in a series about digital personalization in higher education. Read on for questions to ask when considering if you need to invest in additional marketing technologies or staff.
Thu Nov 14 11:00:00 EST 2019
How Do I Respect a Visitor’s Privacy When Personalizing Content?
Part six of seven in a series about digital personalization in higher education. Read on to learn about remaining non-invasive when delivering targeted content.
Thu Nov 07 11:00:00 EST 2019
Which Digital Channels Should I Personalize First?
Part five of seven in a series about digital personalization in higher education. Read on to learn about which channels to leverage first on your path to one-to-one personalization.
Tue Oct 29 11:00:00 EDT 2019
What Data Do I Need to be Prepared for Digital Personalization?
Part four of seven in a series about digital personalization in higher education. Read on to learn about the prerequisites to personalization and the steps to collect the data you need.
Thu Oct 17 11:00:00 EDT 2019
How Do I Segment My Audience and Build Personas?
Part three of seven in a series about digital personalization in higher education. Read on to learn about dividing your audience into groups to deliver content more aligned to their needs and interests.
Thu Oct 03 11:00:00 EDT 2019
Personalization 101: Implicit versus Explicit personalization
Part two of seven in a series about digital personalization in higher education. Read on to learn about implicit (inferred) personalization versus explicit (volunteered) personalization.
Thu Sep 26 11:00:00 EDT 2019
What is Targeted Content Delivery and Why Should I Care?
Part one of seven in a series about digital personalization in higher education. Read on to learn about targeted content delivery and its importance to prospective students.
Thu Sep 19 11:00:00 EDT 2019
Top Five Benefits of Creating Custom Web Forms in Clive
In this blog post, we take a look at several compelling reasons to use Clive to build custom web forms and build visitor profiles.
Thu Sep 05 11:00:00 EDT 2019
Reading ROI: Evaluating Recruitment Efforts
This blog post will help you evaluate your marketing methods and ROI when it comes to recruitment efforts.
Thu Apr 25 11:00:00 EDT 2019
New White Paper: Digital Personalization in Higher Ed
Creating customer-centric digital experiences is more than an enticing vision for higher ed marketers, it’s the new norm. In this white paper, we provide a real plan to get started down the path to personalization.
Wed Apr 24 11:00:00 EDT 2019
A Five-Step Guide for Using Personas to Bolster Admissions
In this post we share five strategies for utilizing personas for inbound marketing methods for higher education.
Thu Apr 18 11:00:00 EDT 2019
Female Domination in the Middle East Tech Sector
In this blog post, we explore the culture, dynamics, and innovation that are polarizing the dominance of women in the Middle Eastern tech industry.
Mon Apr 01 11:00:00 EDT 2019
Remaining Authentic in a Time of Automation
While automation helps marketers reach a broader audience and make better decisions, it’s important to also maintain brand voice and offer a personal touch. In this blog post, we share three tips for remaining authentic in today’s tech climate.
Thu Mar 07 11:00:00 EST 2019
7 Things You Should Know To Choose the Right CMS for Your Organization
In this post, we’ll share seven important questions to answer when selecting a new CMS.
Thu Feb 21 11:00:00 EST 2019
Accessibility: Background, Importance, and Software
Learn about the significance of accessibility and suggested methods to accommodate inclusion within the digital scale.
Tue Feb 19 11:00:00 EST 2019
Analyzing Your Competition To Prepare For Your Website Redesign
Taking a performance snapshot of your competitors’ websites is important for discovering opportunities during your redesign. The following is an overview of the some competitive analysis basics to identify the strengths and weaknesses of your competitors’ websites. We also highlight a few of the tools available to more efficiently get an edge on your competition.
Thu Feb 14 11:00:00 EST 2019
5 Marketing Strategies That Will Generate Results in 2019
In this post, we will share five important tactics to include in your 2019 marketing efforts that should impact your performance.
Thu Dec 13 11:00:00 EST 2018
Webinar Recording: Digital Transformation for Better Engagement and Better Results
Check out this blog post to access a recording of our webinar: Digital Transformation for Better Engagement and Better Results.
Mon Dec 10 11:00:00 EST 2018
Centralized vs. Decentralized Web Governance - What’s Right for You?
In this blog post, we take a look at the two primary ways in which web governance teams are structured and initial steps to take to put a policy in place.
Thu Dec 06 11:00:00 EST 2018
Remarketing Best Practices: Creating Ads
Learn best practices for creating the most effective remarketing ads.
Thu Nov 08 11:00:00 EST 2018
Remarketing Best Practices: Creating Audiences
Learn how to set up segmented audiences in preparation for the most effective remarketing ads.
Thu Oct 18 11:00:00 EDT 2018
Remarketing Best Practices: Bringing Visitors Back to Your Website
In this three-part blog post series, we take a look at remarketing best practices for bringing visitors back to your site. Part One focuses on planning and initial steps required to launch a successful remarketing campaign.
Thu Oct 11 11:00:00 EDT 2018
How GDPR is Changing Digital Marketing
You’ve probably heard a lot about the General Data Protection Regulation or GDPR. In this blog post we explain how the GDPR will impact digital marketing practices.
Tue Jun 05 11:00:00 EDT 2018
Marketing in Higher Ed: 5 Content Marketing Trends in Higher Education to Watch
Wonder what the future holds for marketers in higher education? Check out this series closer to learn which five content marketing trends we’ve got our eyes on.
Tue May 22 11:00:00 EDT 2018
Marketing in Higher Ed: Managing Internal and External Audiences
Marketing teams respond to needs of internal and external stakeholders simultaneously. In this blog post, we explain how to balance both while driving results.
Tue May 15 11:00:00 EDT 2018
Marketing in Higher Ed: Content Distribution Explained
How content is delivered to audiences is a critical component of Content Strategy. In this blog post, we explain how to improve content distribution in higher ed.
Tue May 08 11:00:00 EDT 2018
Marketing in Higher Ed: Messaging at Colleges & Universities
Knowing how to communicate your brand’s value is essential. In this blog post, we highlight effective messaging strategies for marketers in higher education.
Tue May 01 11:00:00 EDT 2018
Marketing in Higher Ed: Crafting Effective Marketing Personas
Understanding your audience is an essential element of any marketing activity. In this blog post, we explain how to craft useful personas to influence marketing communications.
Tue Apr 24 11:00:00 EDT 2018
Understanding Site Accessibility: Accessible Websites in Higher Education
Maintaining accessible websites is essential in higher education. In this blog post, we highlight various organizations that are succeeding with site accessibility.
Wed Apr 18 11:00:00 EDT 2018
Marketing in Higher Ed: Tips for Overcoming Your Biggest Challenges
Marketers in higher ed face unique challenges that many overlook. In this blog post, we introduce a series dedicated to solving common issues facing marketers in higher ed.
Tue Apr 17 11:00:00 EDT 2018
Cascade CMS Chronicles: Use Content Tags to Promote Content Discovery
Help site visitors discover content they’ll love with Cascade CMS. Read this blog post to learn about a new feature that makes linking related content easy and simple.
Tue Apr 10 11:00:00 EDT 2018
Understanding Site Accessibility: Supporting Robust Options
Many users rely on assistive technologies to interact with content online. In this blog post, we’ll explain how to make your site compatible with various user agents.
Thu Apr 05 11:00:00 EDT 2018
Understanding Site Accessibility: Making Content Understandable
Making content work for individuals with an array of interests and abilities can be difficult. In this blog post, we explain how to make content more understandable.
Thu Mar 29 11:00:00 EDT 2018
Understanding Site Accessibility: Why Operability Is Important
Accessibility is about more than alt tags and video captions, it’s about helping users move through your site with ease. In this blog post, we explain the principle of operability and explain why it’s essential to site accessibility.
Thu Mar 22 11:00:00 EDT 2018
Understanding Site Accessibility: Offering Perceivable Content
Offering equal access to websites means meeting several standards governing site accessibility. In this blog post, we explain the fundamentals of perceivability.
Thu Mar 15 11:00:00 EDT 2018
Understanding Website OCR Complaints
Receiving a letter of complaint from the Office of Civil Rights is a serious matter. This blog post explains the remediation process and how to prevent future issues.
Tue Mar 13 11:00:00 EDT 2018
Understanding Site Accessibility: What It Is and Why It Exists
Focusing on site accessibility is one to improve the experience of many users at once. In this blog post, we’ll explain site accessibility and why it matters.
Thu Mar 08 11:00:00 EST 2018
How AMP Stories Can Transform Your Search Strategy
New technology has transformed SEO in various ways. In this blog post, we explain how to use a new kind of search to drive more traffic to your website.
Tue Mar 06 11:00:00 EST 2018
Cascade CMS User Groups Are Back
User Groups connect customers from various organizations to exchange practical tips and best practices for using Cascade CMS. Read this blog post to learn more about the first Cascade CMS User Group sessions of 2018.
Tue Feb 27 11:00:00 EST 2018
How to Use the Latest Search Trends to Attract New Audiences
There’s always something new to learn in digital marketing. In this blog post, we discuss which recent search trends present new opportunities for digital marketers.
Tue Feb 20 11:00:00 EST 2018
Webinar Recording: What’s Next With Accessibility
Maintaining accessible websites is a huge priority for those in higher education or government. This blog post announces the release a webinar recording that explains key elements of web accessibility.
Thu Feb 15 11:00:00 EST 2018
Top 5 Ways Cascade CMS Helps Contributors Improve Content Quality
Creating outstanding content means supporting contributors at every turn. This blog post highlights five ways that Cascade CMS helps contributors create better content.
Tue Feb 13 11:00:00 EST 2018
Four Ways to Personalize Content With Tools You Have
Creating experiences customers and prospects value means personalizing content to fit their needs or interests. In this blog, we share four ways to personalize content with common MarTech tools.
Tue Jan 23 11:00:00 EST 2018
How to Use Behavioral Data to Revolutionize Buyer Personas
Buyer personas are critical elements of any marketing program. In this blog, we share how to use behavioral analytics data to improve buyer personas.
Thu Jan 18 11:00:00 EST 2018
Top 5 Marketing Trends To Watch in 2018
Each year trends change how organizations interact with customers. In this blog post, we count down five trends we’re watching in 2018.
Wed Jan 10 11:00:00 EST 2018
Why Mastering Customer Experience is Your Key to Success
Customer experience is what separates the extraordinary from the ordinary. In this blog, we explain the value of creating exceptional experiences for businesses of all kinds.
Tue Jan 09 11:00:00 EST 2018
How to Create Messages Prospective Students Will Actually Read
Getting in front of prospective students can be difficult without the right strategy. This blog post explains how they communicate, what they want to know, and how to tailor your message to reach them.
Wed Jan 03 11:00:00 EST 2018