Keywords
Keywords are part of the metadata content for pages, files, folders, blocks and external links, and are used by search engines to determine the relevancy of individual pages or sites.
Typically, keywords are a comma-delimited list of words used on pages and generated in such a way that the page can receive higher points in a search engine query. For example, if a page exists that deals with cheap widgets produced by ACME in Kansas, the list of keywords might look something like this:
widgets, cheap widgets, ACME, Kansas, ACME widgets
In Cascade Server, keywords are typically typed by a user or selected from a pre-determined list, under the Metadata tab, when editing an asset. However, the CMS administrator may choose to restrict keywords for certain assets, or add a special keyword field inline with the editing screen instead.
While general CMS users need only enter the keywords into the appropriate metadata fields, Cascade Server administrators will determine how keywords are placed within the source code of published pages by creating the appropriate markup in the template. Keywords are usually placed close to the top of the page for the benefit of search engines. The finished code will look something like this:
Keywords can also be searched when a user takes advantage of the Search function within the CMS. In Cascade Server 4.0 and above, users may search the keywords field using the advanced search by typing the "keywords:" operator before the keywords to be searched into the "Metadata" box.