For most content contributors, managing website content isn’t their full-time job. Faculty members, administrators, and department staff all wear many hats, and being a content contributor isn’t one they wear most frequently. They typically don’t log into the CMS every day and think about what they can do there to make their content and your site more effective. But what do they do first thing in the morning? Check their emails! This is why the content report is a great way to keep your site up to date, to get contributors invested in their content and your web strategy, and to engage with the CMS. It brings the CMS to your contributors instead of waiting for them to come to it.
Keeping your site fresh and compelling requires regular contributor engagement. However, many organizations face the same challenge: after training users on the CMS, they use it sporadically or not at all. The result is outdated content, and a frustrated web team caught in a cycle of re-training and remediation.
The Daily Content Report solves this by gently nudging contributors back into the CMS on a regular basis. It keeps them engaged, invested, and active without being disruptive.
Think of it as a fitness app for your content. It doesn’t overwhelm users with complex reports or irrelevant metrics. Instead, it focuses on what they can control: improving their content one step at a time.
Each morning, content owners receive a personalized email with three key sections:
This section gives contributors a clear to-do list, complete with direct links back to the CMS:
These aren’t just reminders, but they’re targeted, actionable steps that help contributors stay on top of their responsibilities and keep your site in top shape.
Here, users get a snapshot of their own content updates, such as recently created or updated pages, and direct links to each asset for quick access.
This section reinforces progress, helps users pick up where they left off, and provides a personal feedback loop to see their own contributions over time.
This report is designed with motivation and effectiveness in mind, and it includes:
By tying content quality to visibility and success, this section helps contributors understand the real-world value of their work and encourages them to keep improving.
The Daily Content Report is more than just an email. It’s a strategic asset for sustainable content governance. It helps contributors take ownership of their content while reducing the burden on the central web team.
With the right information, guardrails, and nudges, contributors stay engaged, avoid skill atrophy, and make meaningful improvements without needing constant hand-holding.
If you haven’t enabled the Daily Content Report for your content owners, now’s the time. Thanks to the power of one well-timed email, it’s one of the easiest ways to improve content quality, reduce stale pages, and strengthen your entire web governance model.
To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.
Last Updated: Sep 10, 2025 10:00 AM
