In higher ed and beyond, content creators are under constant pressure to do more with less.
You’re expected to write compelling copy, keep pages up to date, reflect institutional priorities, and maintain a consistent voice across your site. But creating high-quality content is only part of the equation. If it’s not optimized for search engines, it's missing the opportunity to be seen.
But here's the reality: most content contributors aren’t SEO specialists. They’re juggling competing deadlines, multiple audiences, and countless content requests. And while everyone agrees that search engine visibility matters, the actual “how” of SEO often falls through the cracks.
That’s why we built Content Tips, now available in Cascade CMS.
Content Tips are real-time, built-in alerts that guide contributors as they create and edit content in Cascade CMS.
They’re designed to flag common SEO issues before a page is published. So your team can address problems early, without needing to loop in developers or comb through analytics reports later.
Right inside the content editor, users will get simple notifications when:
These are some of the most common reasons pages underperform in search and some of the easiest to fix if caught early.
For many contributors, SEO feels complex and overwhelming. We built Content Tips with non-technical users in mind, so SEO is accessible. Content Tips turns best practices into clear, actionable guidance, right where they’re working.
Teams can create content with confidence, knowing their work is not only on-brand and audience-focused but also optimized to be found.
Your team gains:
Efficiency: Catch low-level SEO issues at the source. That means fewer rounds of revision and less back-and-forth with dev or marketing teams.
Better Rankings: Well-structured metadata helps every page perform better in search, giving your content the visibility it deserves.
Empowered Contributors: By simplifying SEO, you give your entire team the tools to succeed, not just the specialists.
At Hannon Hill, our goal is to make websites more effective by supporting the people behind them. Content Tips is an extension of that philosophy. It’s not just a new feature—it’s a way to help teams publish smarter, faster, and with greater impact.
If your team is ready to take the guesswork out of SEO, this update is for you.
To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.
Last Updated: Jul 9, 2025 10:00 AM
