Faculty and staff are the lifeblood of your institution. Whether conducting groundbreaking research, advising students, or keeping operations running smoothly, they need reliable access to timely, relevant information. And for prospective employees considering your university as a workplace, the website is often their first impression.
Unfortunately, many higher education websites are overwhelmingly focused on recruiting new students, making it difficult for employees or job seekers to find what they need. That’s where Clive, our personalization platform, can help by allowing you to serve the most relevant content to each segment of your audience.
With Clive, you can deliver tailored digital experiences to current and prospective university employees based on their behavior on your site and the data they provide to you. Here’s how you can use personalization to better serve your people.
Job seekers often seek specific answers: What’s the culture like? Is the campus welcoming? What benefits are offered? Will I get free tuition? Clive allows you to personalize the experience from the moment they arrive.
Triggered by: UTM campaign from a hiring newsletter, (like utm_campaign=faculty-openings2025)
Personalized content:
Considering a faculty role at [Your University]? Learn more about research support, tenure-track policies, and life in our community.
[Faculty Benefits] [Relocation Support] [Meet Current Faculty]
This ensures that job candidates feel seen and supported before they even apply.
Clive can tailor homepage or landing page content for employees who enter from HR newsletters, policy updates, or campus-wide announcements.
Triggered by: UTM campaign from an “Open Enrollment” email (utm_campaign=benefits2025)
Personalized content:
It’s benefits enrollment season. Don’t miss these important deadlines!
[View Benefits Overview] [Schedule a Help Session] [See What’s New This Year]
Instead of generic messaging, staff and faculty receive the information they need in fewer clicks.
Like starting college, starting a new job is stressful, so you want to make the onboarding experience as frictionless and positive as possible. When a new hire fills out an onboarding or orientation form, Clive can deliver continued resources when they return to the site, making the experience more welcoming and thoughtful.
Triggered by: Submission of an onboarding form
Personalized content (on return visit):
Welcome aboard! Here’s your onboarding checklist and quick links to help you get started.
[First Week Guide] [Request Office Supplies] [Meet Your Mentor]
This makes onboarding feel more personal and organized.
When a staff or faculty member registers for a development workshop or training via a Clive-tracked form, follow-up visits can highlight future events or skill-building opportunities.
Triggered by: Form submission for a leadership training program
Personalized content:
Keep learning with these upcoming opportunities.
[Spring Workshop Series] [Apply for a Grant] [Peer Learning Groups]
It shows your institution invests in employee growth and makes it easier to stay involved, which is important for retention.
Employee satisfaction isn’t just about benefits but also about feeling included and being part of a community with a cause. If a staff member joins an employee resource group (ERG) or RSVPs to a campus event, Clive can tailor content to strengthen that connection.
Triggered by: Form RSVP for a multicultural event
Personalized content:
Thanks for joining our campus celebration! Stay engaged with upcoming DEI events and stories from your colleagues.
[Upcoming Events] [Staff Spotlights] [Join an ERG]
This helps build a culture of inclusion, both digitally and in person.
Your incredible faculty and staff deserve an online experience as thoughtful and organized as the one you provide for students. With Clive, you can streamline onboarding and benefits communication, personalize recruiting journeys for top talent, promote campus engagement and career growth, and show employees they’re valued.
Let's talk! Don't hesitate to contact us if you want tailored guidance on your content strategy or a demonstration of how Cascade CMS balances flexibility with brand protection.
To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.
Last Updated: Sep 24, 2026 9:00 AM
