10 Program Finders That Help Increase Enrollment
For many students, choosing the right academic program is a crucial decision that can profoundly impact their future career prospects. As such, universities and colleges must make it easy for prospective students to find the programs that best fit their interests and goals. In this week's blog post, we'll showcase 10 program finders from our clients’ websites to help you draw inspiration to create a well-designed program finder to help students make informed decisions about their academic paths.
Thu Apr 13 11:00:00 EDT 2023
Higher-Ed Web Trends To Watch In 2023
A panel of higher-ed industry experts with a combined working experience of nearly 100 years came together to keynote the 2023 Cascade User Conference during a fireside chat to discuss higher-ed web trends for 2023 and beyond. These are their predictions.
Thu Mar 09 11:00:00 EST 2023
10 Best Higher-Ed Marketing Podcasts for 2023
The way we receive our information is constantly evolving, and we’ve seen the popularity of podcasts rapidly increase. Podcasts are versatile, engaging, and packed with information for niche audiences. The higher-ed sector is no exception to the podcast trend, with multiple podcasts to choose from. The list in this blog post contains 10 must-listen podcasts for higher-ed web, marketing, and admissions professionals in 2023.
Thu Feb 16 11:00:00 EST 2023
Increase Higher-Ed Audience Engagement with Personalized Content
Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in. By customizing the website's content and layout to each individual visitor, higher education institutions can provide a more enjoyable and efficient experience for their key stakeholders and increase engagement.
Thu Feb 02 11:00:00 EST 2023
5 Ways to Engage Parents of College-Bound High Schoolers Through Personalization
Parents are among the top influencers of college-bound high schoolers deciding which university or college to attend. Learn how to leverage a more personalized visitor experience to optimize college recruitment efforts in an age of intensive parenting with these five tactics.
Tue Sep 27 11:00:00 EDT 2022
5 Tips to Help Launch Your Website to the Top of Google
Google recently announced the newest updates to its search engine algorithm and provided helpful tips content creators should know. This blog post contains five powerful tips on getting your content to the top of search results pages.
Tue Aug 30 11:00:00 EDT 2022
What's New in Clive: Custom search parameters, multiple file upload support and visitor fields
Explore recent updates and improvements to Clive including custom search parameters, multiple file upload support, visitor fields as well as more information on an upcoming integration.
Tue May 24 11:00:00 EDT 2022
Five Gripping Benefits of Web Personalization
The proven benefits of website personalization support an enhanced user experience, and the time is now to jumpstart your brands path to personalization.
Thu Mar 31 11:00:00 EDT 2022
Personalized Digital Viewbooks: Elevating Online Recruitment
As we continue to explore digital personalization trends in 2022 and beyond, we're excited to highlight the power of personalized digital viewbooks, and why they are on the rise as a popular tool for online recruitment.
Thu Dec 09 11:00:00 EST 2021
Solving Common Blockers to Web Personalization
In this blog post, we relieve common concerns about getting started with personalization by answering questions that frequently arise when exploring the movement.
Thu Oct 14 11:00:00 EDT 2021
Getting Personal With Clive: Wilfrid Laurier University
Emily Lowther, User Experience Manager, at Wilfrid Laurier University, highlights how Laurier uses Clive to provide a personalized experience for their website visitors.
Thu Oct 07 11:00:00 EDT 2021
New in Clive: webhooks, password reset, and email deliveries
Dive into all the recent updates and improvements to Clive including webhooks, password reset options and email deliveries. Additionally, learn more about an upcoming integration!
Tue Aug 24 11:00:00 EDT 2021
How are our Customers Utilizing Clive?
Check out these real world examples on how our customers have implemented Clive to power digital personalization on their websites.
Thu May 13 11:00:00 EDT 2021
We work to continuously improve Clive in small ways every day. Here are the latest improvements from the past few weeks.
Thu Feb 04 11:00:00 EST 2021
6 Personalization Tactics to Try in 2021
If you're ready to get started with personalization but feel blocked by lack of time or resources, check out these six easy-to-implement techniques that require no historical data collection or ties to your CRM.
Thu Dec 17 11:00:00 EST 2020
We work to continuously improve Clive in small ways every day. Here are the latest improvements from the past few weeks.
Thu Aug 06 11:00:00 EDT 2020
Four Personalization Quick Wins to Try Today
Personalization does not have to be daunting. Try out these four quick wins for any market, industry, or organization size.
Tue Jul 28 11:00:00 EDT 2020
Getting Started With Segments in Clive
Segments, a recently-released feature in Clive, enables you to bundle personalization rules for better reuse. Read on for two examples of how Segments can be used in Clive.
Thu Jul 16 11:00:00 EDT 2020
New in Clive: Visitor segments, form submission actions, and personalized email subjects
Check out new Clive features that work hand-in-hand to help you build and maintain personalized content experiences for your visitors.
Wed Jun 03 11:00:00 EDT 2020
An Actionable Personalization Framework
We’re showcasing a five-phase approach to building a campaign that takes you from ideation and strategy to design and copywriting.
Thu May 21 11:00:00 EDT 2020
Digital Personalization, The Time Is Now
Why personalization strategies can and should become a priority for higher education web teams, as they are adjusting to the “new reality”.
Tue May 12 11:00:00 EDT 2020
New in Clive: Personalization by Page Views, Visits, and Search Terms
Explore how you can further connect with your audience with new personalization features within Clive.
Thu Apr 23 11:00:00 EDT 2020
Webinar Alert: Personalization—Your Superpower for Adapting to Change
Join us Tuesday, May 5 for "Personalization - Your Superpower for Adapting to Change", featuring Sandra Fancher, CIO of Stamats, and Kat Liendgens, CEO of Hannon Hill.
Wed Apr 22 11:00:00 EDT 2020
Seven Questions to Ask When Evaluating Personalization Providers
Part seven, the final installment in a series about digital personalization in higher education. Read on for questions to ask when considering if you need to invest in additional marketing technologies or staff.
Thu Nov 14 11:00:00 EST 2019
How Do I Respect a Visitor’s Privacy When Personalizing Content?
Part six of seven in a series about digital personalization in higher education. Read on to learn about remaining non-invasive when delivering targeted content.
Thu Nov 07 11:00:00 EST 2019
Which Digital Channels Should I Personalize First?
Part five of seven in a series about digital personalization in higher education. Read on to learn about which channels to leverage first on your path to one-to-one personalization.
Tue Oct 29 11:00:00 EDT 2019
What Data Do I Need to be Prepared for Digital Personalization?
Part four of seven in a series about digital personalization in higher education. Read on to learn about the prerequisites to personalization and the steps to collect the data you need.
Thu Oct 17 11:00:00 EDT 2019
How Do I Segment My Audience and Build Personas?
Part three of seven in a series about digital personalization in higher education. Read on to learn about dividing your audience into groups to deliver content more aligned to their needs and interests.
Thu Oct 03 11:00:00 EDT 2019
Personalization 101: Implicit versus Explicit personalization
Part two of seven in a series about digital personalization in higher education. Read on to learn about implicit (inferred) personalization versus explicit (volunteered) personalization.
Thu Sep 26 11:00:00 EDT 2019
What is Targeted Content Delivery and Why Should I Care?
Part one of seven in a series about digital personalization in higher education. Read on to learn about targeted content delivery and its importance to prospective students.
Thu Sep 19 11:00:00 EDT 2019