Author: Laura Rives


Seven Questions to Ask When Evaluating Personalization Providers

Part seven, the final installment in a series about digital personalization in higher education. Read on for questions to ask when considering if you need to invest in additional marketing technologies or staff.

Thu Nov 14 11:00:00 EST 2019

Author: Laura Rives


How Do I Respect a Visitor’s Privacy When Personalizing Content?

Part six of seven in a series about digital personalization in higher education. Read on to learn about remaining non-invasive when delivering targeted content.

Thu Nov 07 11:00:00 EST 2019

Author: Laura Rives


Which Digital Channels Should I Personalize First?

Part five of seven in a series about digital personalization in higher education. Read on to learn about which channels to leverage first on your path to one-to-one personalization.

Tue Oct 29 11:00:00 EDT 2019

Author: Laura Rives


What Data Do I Need to be Prepared for Digital Personalization?

Part four of seven in a series about digital personalization in higher education. Read on to learn about the prerequisites to personalization and the steps to collect the data you need.

Thu Oct 17 11:00:00 EDT 2019

Author: Laura Rives


How Do I Segment My Audience and Build Personas?

Part three of seven in a series about digital personalization in higher education. Read on to learn about dividing your audience into groups to deliver content more aligned to their needs and interests.

Thu Oct 03 11:00:00 EDT 2019

Author: Kat Liendgens


Personalization 101: Implicit versus Explicit personalization

Part two of seven in a series about digital personalization in higher education. Read on to learn about implicit (inferred) personalization versus explicit (volunteered) personalization.

Thu Sep 26 11:00:00 EDT 2019

Author: Laura Rives


What is Targeted Content Delivery and Why Should I Care?

Part one of seven in a series about digital personalization in higher education. Read on to learn about targeted content delivery and its importance to prospective students.

Thu Sep 19 11:00:00 EDT 2019