Colleges and universities are more than academic institutions. They’re deeply connected parts of the communities they serve. From hosting public events to offering health clinics, cultural programming, and continuing education, higher ed institutions provide resources to residents, nonprofits, schools, and businesses.
However, for many of these community members, navigating a university website can be frustrating. They’re not looking to apply, enroll, or donate. They want to know what’s happening on campus, how to participate, and how to partner. That’s where personalization, powered by tools like Clive, can help.
Clive lets you create tailored experiences for community audiences based on how they arrive at your site, what they submit through forms, and which campaigns they respond to. Here’s how to use Clive to make your institution more accessible, welcoming, and useful to your broader community.
Your campus hosts incredible lectures, performances, and exhibits, but they can be hard for the public to find on a student-centric site. With Clive, you can personalize event promotion based on email campaigns or previous engagement.
Triggered by: UTM campaign from a community newsletter (utm_campaign=arts-calendar)
Personalized content:
Love the arts? Here’s what’s happening on campus this month, from gallery openings to music and theater.
[See Events] [Reserve Tickets] [Join Our Arts Mailing List]
This helps increase attendance and builds your reputation as a cultural hub.
Many universities offer public-facing resources such as health clinics, legal aid, small business support, and more, but these services are often buried in the site or written with internal audiences in mind. With Clive, you can spotlight these offerings for community members who have expressed interest through forms or arrived via targeted campaigns.
Triggered by:
UTM campaign tag from a local outreach email (e.g., utm_campaign=community-services2025)
or submission of an interest form for a public workshop or event
Personalized content:
Our campus serves the community, too. Discover free and low-cost services available to residents, families, and entrepreneurs.
[Visit Our Health Clinic] [Explore Business Support Programs] [Find Legal Aid Resources]
This ensures that individuals who’ve opted into communication or accessed services before can easily find what they need.
Many colleges work closely with local schools through professional development, student teaching programs, and field trip initiatives. With Clive, you can personalize content for teachers, counselors, and school administrators.
Triggered by: Form submission from an educator interest form
Personalized content:
Partner with us to inspire the next generation. Explore school programs, campus visits, and teaching resources.
[Request a Field Trip] [K-12 Outreach Programs] [Professional Development Events]
You make it easier for educators to connect with your offerings and spotlight your institution’s mission.
Lifelong learning is core to many institutions’ public missions. Whether it is professional development, certificates, or personal enrichment courses, Clive can help you reach adult learners more effectively.
Triggered by: Form submission or email link from a continuing education catalog
Personalized content:
Never stop learning. Discover flexible, affordable courses for career growth or personal enrichment.
[Browse Certificate Programs] [Register for a Workshop] [Online Learning Options]
This helps prospective learners see that they belong, regardless of their stage of life.
Clive also supports relationship-building beyond content. For example, if a local community member fills out a community survey or interest form, you can show follow-up content that invites them into deeper collaboration.
Triggered by: Submission of a “Get Involved” form
Personalized content:
Thanks for sharing your interest! Here are ways to stay engaged with our campus community.
[Volunteer Opportunities] [Town & Gown News] [Join a Community Advisory Board]
This turns passive visitors into active partners.
Your higher ed website is not just for students but also for members of your local community. Just as your institution supports the community offline, your website should reflect that commitment online. Don’t bury relevant content for this vital segment of your audience. With Clive, you can highlight public events and services, simplify navigation for non-student audiences, promote partnerships and engagement, and showcase your institution as a welcoming, community-centered place.
Let's talk! Don't hesitate to contact us if you want tailored guidance on your content strategy or a demonstration of how Cascade CMS balances flexibility with brand protection.
To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.
Last Updated: Oct 1, 2026 9:00 AM
