By Laura Rives — Jun 27, 2019 11:00 AM
For the thousands, or even millions, of people who visit your website each year, that experience shapes their perception of your college or university, so it needs to be great. But too often, the digital landscape across campuses — large or small — is fractured and inconsistent. Even on campuses with brand guidance and web templates, things can go off the rails. For the teams who provide these resources, it can be puzzling. Given the provided tools, how can things go so wrong? The truth is, that without guidance on strategy, bad decisions will be made. But things can be better. Even with limited resources, you can support better user experiences across the digital landscape and empower people to build better websites.
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