HOW HIGHER ED TEAMS CAN LAUNCH PERSONALIZATION AT SCALE: A PRACTICAL ROADMAP

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Calling all web & digital marketing teams, content strategists, IT & CMS administrators, enrollment & communications professionals!

This FREE webinar will provide a clear, manageable roadmap to help you start small and scale your personalization over time. Using a crawl/walk/run approach, we'll break down practical ways to integrate personalization into your digital strategy—without overwhelming your staff.

🌟 When: December 4, 2025, 1 PM - 2 PM ET
🌟 Where: Online via Zoom
🌟 What: A Higher Ed Webinar for Web & IT Teams and Higher Ed Admins
🌟 Who: Presentation by Kat Liendgens, CEO of Hannon Hill

Summary of Event:

Personalization is no longer optional. Students, parents, alumni, and community members expect digital experiences that feel relevant to them. But for higher ed web, marketing, and content teams already stretched thin, personalization can feel daunting.

This webinar will provide a clear, manageable roadmap to help you start small and scale over time. Using a crawl/walk/run approach, we’ll break down practical ways to integrate personalization into your digital strategy—without overwhelming your staff.

You’ll learn how to:

1. Build a step-by-step roadmap for personalization (crawl/walk/run).
2. Apply practical examples you can implement right away.
3. Avoid common pitfalls that derail personalization projects.
4. Ensure personalized experiences remain accessible and ethical.
5. Utilize a segmentation guide to tailor your messaging for various audiences.
6. Explore how lightweight AI tools and prompts can help uncover opportunities and streamline your efforts.

By the end of the session, you’ll have a blueprint for delivering relevant, sustainable, and inclusive digital experiences that resonate with your key audiences—without adding to your team’s workload.

Key Takeaways:

- A roadmap for scaling personalization in higher ed
- Practical, ready-to-use examples and segmentation strategies
- Tips to avoid common pitfalls and keep personalization ethical and accessible
- Prompts to help with personalized messaging and a custom GPT to help identify opportunities for personalization on your pages

Who Should Attend:

1. Web and digital marketing teams
2. Content strategists
3. IT and CMS administrators
4. Enrollment and communications professionals

To learn more about how Cascade CMS and Clive Web Personalization can help your institution reach more students than ever before, reach out to our team.

Last Updated: Nov 7, 2025 9:00 AM

Kyle Merrill
Performance Marketing Specialist

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